... -> Prepare the first seventeen and 29. 30- MULTIPLE CHOICE QUESTI ONS
Prepare the first seventeen and 29,30-MULTIPLE CHOICE QUESTIONS from chapters 1-2 for practice on WEDNESDAY, MAY 14TH
MULTIPLE CHOICE REVIEW QUESTIONS FRAMED WITH YOU IN MIND BY PROFESSOR CHEW-
BA 3700 …………………..CHAPTERS 1-5
1. Marketing-related activities
a. are limited to firms that deal with final consumers.
b. may be utilized by professionals such as certified public accountants and attorneys.
c. have little impact on the costs and revenues of firms.
d. are confined to large corporations or to store-based retailers.
2. Which of the following activities is concerned with the satisfaction of demand for a computer retailer?
a. After-sale service
b. Off-season price specials
c. Marketing special offers to past customers
d. Acceptance of trade-ins
3. Which concept in marketing most directly focuses on long-term customer relationships?
a. Value orientation c. Demarketing
b. Relationship marketing d. Sales philosophy
4. In which part of the marketing environment does a firm monitor and acquire information about uncontrollable factors?
a. Adaptation c. Feedback
b. Corporate culture d. Target marketing
5. The part of the marketing environment in which an organization plans changes in its strategy to reflect a new trend is
a. corporate culture. c. feedback.
b. strategic planning. d. adaptation.
6. After studying its uncontrollable environment, a firm decides to change its advertising
campaign. This decision involves
a. feedback. c. marketing myopia.
b. adaptation. d. mass marketing.
7. Which of the following are parts of a marketer's macroenvironment?
a. A firm's societal environment c. A firm's competitors
b. The capabilities of the firm itself d. A firm's pricing strategy
8. The elements that are internally directed by a firm and its marketers are known as
a. controllable factors. c. marketing strategies.
b. the marketing mix. d. marketing tactics.
9. Which of the following is NOT a controllable factor that is directed by top management?
a. Role of marketing c. Selection of a target market
b. Overall objectives d. Line of business
10. Three strategies identified by the Porter generic strategy model are
a. cost leadership, differentiation, and focus.
b. harvest, maintain, and build.
c. product, promotion, and place (distribution).
d. low cost, high quality, and a broad market.
____ 11. In contrast to a strategy, a tactical plan is
a. short-run in orientation. c. top-down in orientation.
b. bottom-up in orientation. d. sales-related in orientation.
____ 12. A firm's scope is determined in which strategic planning process stage?
a. Setting marketing objectives c. Defining organizational mission
b. Establishing strategic business units d. Situation analysis
____ 13. A broad organizational mission is most compatible with which strategy in the product/market opportunity matrix?
a. Market development c. Product development
b. Market penetration d. Diversification
____ 14. In general, cash flow in the Boston Consulting Group matrix should go from
a. cash cows to question marks. c. stars to cash cows.
b. cash cows to dogs. d. stars to question marks.
____ 15. A significant implementation difficulty associated with question marks is that
a. the market share of question marks is uncertain.
b. a firm does not know whether to increase or reduce its marketing support.
c. the firm needs sufficient dogs to support the question marks.
d. market growth rate is generally uncontrollable to the firm.
____ 16. According to the Boston Consulting Group matrix, it is most possible for a
a. cash cow to become a star. c. dog to become a cash cow.
b. question mark to become a star. d. cash cow to become a question mark.
____ 17. In comparison to marketing strategy, tactical plans are
a. short-run in orientation. c. company-based.
b. more planning-based. d. more qualitative.
18. The two major forms of secondary data are
a. internal and external.
b. technical and nontechnical.
c. hard (printed) and soft (computer-based).
d. exploratory and conclusive.
____ 19. Which of the following are examples of internal secondary data?
a. Surveys conducted specifically for the problem/opportunity at hand
b. Company-based budgets and prior research reports
c. Single source data conducted by Information Resources Inc.
d. Survey of Current Business and Census of Population (published by governmental agencies)
____ 20. Information that is gathered to address a specific issue or problem at hand is known as
a. marketing intelligence data. c. secondary data.
b. primary data. d. MIS data.
21. Which statement most accurately describes marketing research?
a. It includes data collection, recording, and analysis.
b. It can only be conducted by marketing research firms.
c. It is a one-step activity.
d. It can only be applied to product and pricing decisions.
____ 22. Which step in the market research process can be omitted?
a. Implementation of findings c. Issue (problem) definition
b. Generation of primary data d. Recommendations
____ 23. Exploratory research is most often used when a researcher
a. seeks to reduce the total time of a research study.
b. seeks to reduce the total dollar costs of a research study.
c. needs to show cause-and-effect in a research design.
d. needs further clarification as to the nature of a problem or opportunity.
. 24. The unethical use of a marketing strategy or tactic involves
a. a process-related ethical issue. c. planned obsolescence.
b. a product-related ethical issue. d. socioecological marketing.
____ 25. Which of the following is NOT an example of a product-related ethical issue?
a. The marketing of tobacco products
b. Advertising a low-priced camera which is not available in sufficient quantities
c. The marketing of beer in a college town
d. The marketing of diet products
____ 26. The wide range of activities of government, business, and independent organizations that are designed to protect people from practices that infringe upon their rights as consumers is known as
a. social responsibility. c. ethical behavior.
b. consumerism. d. cause-related marketing.
____ 27. The Consumer Product Safety Commission's prime enforcement tool is the
27
____ 28. The practice of affected consumers joining together to sue the maker or seller of an injurious product is known as
a. a breach of an implied warranty. c. an implied warranty legal suit.
b. a class-action suit. d. social responsibility.
29. When a restaurant offers "early-bird specials" on all weekday dinners completed before 7 PM, it is engaged in
a. facilitating demand. c. regulating demand.
b. anticipating demand. d. satisfying demand.
30. A furniture dealer has its salespeople call its customers within three days of receipt of their furniture to determine if the furnishings fully meet their expectations. This dealer is involved with
a. facilitating demand. c. managing demand.
b. satisfying demand. d. stimulating demand.
MULTIPLE CHOICE REVIEW QUESTIONS FRAMED WITH YOU IN MIND BY PROFESSOR CHEW-
BA 3700 …………………..CHAPTERS 1-5
1. Marketing-related activities
a. are limited to firms that deal with final consumers.
b. may be utilized by professionals such as certified public accountants and attorneys.
c. have little impact on the costs and revenues of firms.
d. are confined to large corporations or to store-based retailers.
2. Which of the following activities is concerned with the satisfaction of demand for a computer retailer?
a. After-sale service
b. Off-season price specials
c. Marketing special offers to past customers
d. Acceptance of trade-ins
3. Which concept in marketing most directly focuses on long-term customer relationships?
a. Value orientation c. Demarketing
b. Relationship marketing d. Sales philosophy
4. In which part of the marketing environment does a firm monitor and acquire information about uncontrollable factors?
a. Adaptation c. Feedback
b. Corporate culture d. Target marketing
5. The part of the marketing environment in which an organization plans changes in its strategy to reflect a new trend is
a. corporate culture. c. feedback.
b. strategic planning. d. adaptation.
6. After studying its uncontrollable environment, a firm decides to change its advertising
campaign. This decision involves
a. feedback. c. marketing myopia.
b. adaptation. d. mass marketing.
7. Which of the following are parts of a marketer's macroenvironment?
a. A firm's societal environment c. A firm's competitors
b. The capabilities of the firm itself d. A firm's pricing strategy
8. The elements that are internally directed by a firm and its marketers are known as
a. controllable factors. c. marketing strategies.
b. the marketing mix. d. marketing tactics.
9. Which of the following is NOT a controllable factor that is directed by top management?
a. Role of marketing c. Selection of a target market
b. Overall objectives d. Line of business
10. Three strategies identified by the Porter generic strategy model are
a. cost leadership, differentiation, and focus.
b. harvest, maintain, and build.
c. product, promotion, and place (distribution).
d. low cost, high quality, and a broad market.
____ 11. In contrast to a strategy, a tactical plan is
a. short-run in orientation. c. top-down in orientation.
b. bottom-up in orientation. d. sales-related in orientation.
____ 12. A firm's scope is determined in which strategic planning process stage?
a. Setting marketing objectives c. Defining organizational mission
b. Establishing strategic business units d. Situation analysis
____ 13. A broad organizational mission is most compatible with which strategy in the product/market opportunity matrix?
a. Market development c. Product development
b. Market penetration d. Diversification
____ 14. In general, cash flow in the Boston Consulting Group matrix should go from
a. cash cows to question marks. c. stars to cash cows.
b. cash cows to dogs. d. stars to question marks.
____ 15. A significant implementation difficulty associated with question marks is that
a. the market share of question marks is uncertain.
b. a firm does not know whether to increase or reduce its marketing support.
c. the firm needs sufficient dogs to support the question marks.
d. market growth rate is generally uncontrollable to the firm.
____ 16. According to the Boston Consulting Group matrix, it is most possible for a
a. cash cow to become a star. c. dog to become a cash cow.
b. question mark to become a star. d. cash cow to become a question mark.
____ 17. In comparison to marketing strategy, tactical plans are
a. short-run in orientation. c. company-based.
b. more planning-based. d. more qualitative.
18. The two major forms of secondary data are
a. internal and external.
b. technical and nontechnical.
c. hard (printed) and soft (computer-based).
d. exploratory and conclusive.
____ 19. Which of the following are examples of internal secondary data?
a. Surveys conducted specifically for the problem/opportunity at hand
b. Company-based budgets and prior research reports
c. Single source data conducted by Information Resources Inc.
d. Survey of Current Business and Census of Population (published by governmental agencies)
____ 20. Information that is gathered to address a specific issue or problem at hand is known as
a. marketing intelligence data. c. secondary data.
b. primary data. d. MIS data.
21. Which statement most accurately describes marketing research?
a. It includes data collection, recording, and analysis.
b. It can only be conducted by marketing research firms.
c. It is a one-step activity.
d. It can only be applied to product and pricing decisions.
____ 22. Which step in the market research process can be omitted?
a. Implementation of findings c. Issue (problem) definition
b. Generation of primary data d. Recommendations
____ 23. Exploratory research is most often used when a researcher
a. seeks to reduce the total time of a research study.
b. seeks to reduce the total dollar costs of a research study.
c. needs to show cause-and-effect in a research design.
d. needs further clarification as to the nature of a problem or opportunity.
. 24. The unethical use of a marketing strategy or tactic involves
a. a process-related ethical issue. c. planned obsolescence.
b. a product-related ethical issue. d. socioecological marketing.
____ 25. Which of the following is NOT an example of a product-related ethical issue?
a. The marketing of tobacco products
b. Advertising a low-priced camera which is not available in sufficient quantities
c. The marketing of beer in a college town
d. The marketing of diet products
____ 26. The wide range of activities of government, business, and independent organizations that are designed to protect people from practices that infringe upon their rights as consumers is known as
a. social responsibility. c. ethical behavior.
b. consumerism. d. cause-related marketing.
____ 27. The Consumer Product Safety Commission's prime enforcement tool is the
27
____ 28. The practice of affected consumers joining together to sue the maker or seller of an injurious product is known as
a. a breach of an implied warranty. c. an implied warranty legal suit.
b. a class-action suit. d. social responsibility.
29. When a restaurant offers "early-bird specials" on all weekday dinners completed before 7 PM, it is engaged in
a. facilitating demand. c. regulating demand.
b. anticipating demand. d. satisfying demand.
30. A furniture dealer has its salespeople call its customers within three days of receipt of their furniture to determine if the furnishings fully meet their expectations. This dealer is involved with
a. facilitating demand. c. managing demand.
b. satisfying demand. d. stimulating demand.