... ODUCT POSITIONING-Most Medicare drug plans will drop Viagra , Levitra and Cialis
Taking On Viagra:
The first name in impotence therapy currently is Pfizer's Viagra, but Bayer and GlaxoSmithKline (GSK) are betting that Levitra, recently FDA-approved erectile disfunction pill, will surpass Viagra in sales by 2008.
http://seniorjournal.com/NEWS/Sex/5-04-16LevitraAd.htm
A number of Web sites provide expert advice on how to properly position company products and brands in the consumer's mind. Here is a sampling:
"Brand Positioning"
(http://www.s-m-a-r-t.com/Exp_brand pos.htm ) from Strategic Marketing and Research Techniques
"How to Strengthen Product Positioning"
(http://www.toolkit.cch.com/text/P03_1074.asp ) from Business Owner's Toolkit
"Market Positioning"
(http://www.marketing.about.com/od/positioning ) from About.com
"Positioning"
(http://www.quickmba.com/marketing/ries-trout/positioning ) from Quick MBA
"Positioning: Marketing"
(http://www.en.wikipedia.org/wiki/Positioning_(marketing) ) from Wikipedia
"Repositioning for a New Market"
(http://www.biz360.com/positioning ), a free positioning guide
The first name in impotence therapy currently is Pfizer's Viagra, but Bayer and GlaxoSmithKline (GSK) are betting that Levitra, recently FDA-approved erectile disfunction pill, will surpass Viagra in sales by 2008.
http://seniorjournal.com/NEWS/Sex/5-04-16LevitraAd.htm
A number of Web sites provide expert advice on how to properly position company products and brands in the consumer's mind. Here is a sampling:
"Brand Positioning"
(http://www.s-m-a-r-t.com/Exp_brand pos.htm ) from Strategic Marketing and Research Techniques
"How to Strengthen Product Positioning"
(http://www.toolkit.cch.com/text/P03_1074.asp ) from Business Owner's Toolkit
"Market Positioning"
(http://www.marketing.about.com/od/positioning ) from About.com
"Positioning"
(http://www.quickmba.com/marketing/ries-trout/positioning ) from Quick MBA
"Positioning: Marketing"
(http://www.en.wikipedia.org/wiki/Positioning_(marketing) ) from Wikipedia
"Repositioning for a New Market"
(http://www.biz360.com/positioning ), a free positioning guide