... -> EXAM TWO-THREE STUDY PACKET IS AVAILABLE UNDER COURSE DOCUMENTS
INSIDE.........LEVI CASE (background and questions) FOR VIEWING

DUE>>>>>>WRITTEN......due THURSDAY, MAY 22ND....VIEW IT AT HOME AS WELL!

DIET COKE AND SUNKIST CASES ARE DUE later in May
Questions for Diet Coke are in the packet for exam 2-3 listed above.

SUMMER 2008 BA 206/3700
BASIC MARKETING (L.P. CHEW)- SECOND PACKET
FOR EXAMINATIONS TWO & THREE-
HANDOUTS FOR EXAMINATION TWO-
CHAPTERS 9-16

CHAPTER 10
CASE: LEVI, NOT BY JEANS ALONE (VIDEO-My Gateway)
MARKETS: SEGMENTING TARGETING & POSITIONING
FORCASTING- END USE ANALYSIS (applies also to C-9)
CHAPTER 9
B 2 B MARKETING:VIDEO CASE QUESTIONS
(PARKER HANNIFIN)
CHAPTERS 11-13
VIDEO CASE QUESTIONS - DIET COKE (VIDEO-My Gateway)
VIDEO CASE QUESTIONS – SUNKIST (VIDEO-My Gateway)
CORPORATE IDENTIFICATIONS
(BONUS ON OR BEFORE MAY 5TH)
VITA @ UMSL vs. H & R BLOCK (VIDEO-My Gateway)
CHAPTERS 14-16
VIGNETTE: SUPERVALU- the World's Largest Retail
Support Company (VIDEO-My Gateway)

HANDOUTS FOR EXAMINATION THREE-
CHAPTERS 17-22

CHAPTERS 17-19
MODEL OF THE PROMOTIONAL PLANNING PROCESS
PROMOTIONAL OBJECTIVES & OTHER OBJECTIVES
REACH & FREQUENCY PATTERNS
GROSS RATING POINTS (GRP’S)
CHAPTERS 20-21
PRICING ELASTICITY
FRAMEWORK FOR A PRICING STRATEGY