VANDERVOORT'S TO BUILD STORE IN CLAYTON COSTING $1,500,000

Plans for construction of a suburban branch store at Hanley rood and Forsyth boulevard in Clayton at a cost of about $1,500,000 were announced yesterday by Scruggs-Vandervoort-Barney, Inc.

With work scheduled to begin at once, the store is expected to open in the spring of 1951. Extensive landscaping is planned as an integral part of the design so the appearance of the store will fit into the suburban atmosphere.

"Since the automobile has become such a powerful force toward decentralization throughout the country," Frank M. Mayfield, persident of the company, said, "we feel that the beginning of Vandervoort's suburban store, as part of our modernization and expansion program is a particularly appropriate feature of our Centennial year, which begins a new century for us."...

The building itself will incorporate many unique feathres of construction. It is of modern design, but will be done in red brick and gray limestone to harmonize in feeling with the Williamsburg-Colonial type architecture which predominates in the area. A ground slope at the site makes possible a multiple level treatment in design, premitting both of the principal floors to open at ground level...

"The merchandise selection and the entire store is planned," Mayfield explained, "to premit homemakers and mothers to shop for and with the entire family in a comfortable air of informality."

The company hopes, he added, to draw a majority of the employees, about 300 at peak seasons, from the surrounding areas to hlep maintain the store as an integral part of the community it will serve.

Source: St. Louis Globe-Democrat, March 23, 1950