"Lee Meriwether, Miss America of 1955, was kept busy dashing back and forth to the runway yesterday to star in the Everglaze all-cotton summer fashion preview held at Scruggs, Vandervoort and Barney."
-Globe Democrat, February 9, 1955

"Miss De Lois Faulkner, Sallisaw, Ok.,, the 1955 Maid of Cotton, will appear in fashion shows at Scruggs Vandervoort Barney today and Friday."
-Globe Democrat, April 14, 1955

Department stores including Scruggs Vandervoort and Barney hosted a number of public events. Fashion shows were a great way to not only introduce a new clothing line but also to attract customers to the store. Some of these shows included celebrity appearances, which added to the excitement. Fashion shows reinforced gender roles by telling people what they should wear. These events often catered to women. This type of event brought a great deal of attention to the department store and its ability to host such a show was a confirmation of its high profile, and success.

Shop at Stix, Baer and Fuller to learn how other stores attracted customers