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Our Philanthropy

In 1992, ZTA adopted The Susan G. Komen Breast Cancer Foundation as its national philanthropy.

Later, the Fraternity broadened its focus to encompass not only the Komen Foundation, but also other educational means dedicated to fighting breast cancer through education, awareness and promoting breast health. Furthermore, each alumnae and collegiate chapter generally volunteers with one or more local philanthropy of its choosing in addition to their support of the Zeta Tau Alpha Foundation and ZTA's national philanthropy.

Today, our National Philanthropy is 

Breast Cancer Education and Awareness.


THINK-PINK!® is a registered trademark of ZTA, and it is used to promote our breast cancer education and awareness projects.

We distribute THINK-PINK!® ribbons attached to information cards conveying the message of early detection as the key to survival and a greater quality of life.

Every October and April we have a "Think Pink Week" filled with activities on campus to promote breast cancer awareness and to raise money for the Susan G. Komen Foundation.  

During Think Pink Week, 
We have a number of things going on...

  • A Lip-Sync Contest
  • Flyering and Chalking on campus
  • A Yoplait Yogurt Eating Contest
  • Best Chest Contest
  • A Susan G. Komen speaker in the Student Center
  • Passing out Pink Ribbons
  • A Cheerleading Competition
  • "Dig for a Cure" with the women's volleyball team
We, as Zetas, take great pride in knowing that we are a part of the fight against this awful disease and we will be part of finding a cure.
Service is a cornerstone of our timeless sisterhood and we are truly blessed to be a part of such a great cause.
We take advantage of every opportunity to raise money for breast cancer education and awarness.  
Every minute volunteered and every dollar raised could be one more life saved.

Another event that Zeta is blessed to be a part of is the Susan G. Komen Race for the Cure which happens in St. Louis every June.

Thousands gather from accross the nation to run, walk, and volunteer in support of finding a cure.

Zeta Tau Alpha runs the survivors' booth at the race.  We hand out "In memory of..." and "In celebration of..." signs out to be pinned on the backs of those touched by Breast Cancer.  We also Serve food and drinks and offer games, raffles, and prizes to Survivors.  

It is truly incredible to see all those that have been affected by Breast Cancer and to know that we are a part of finding the cure.

Thinking pink means more green for the Susan G. Komen Foundation and the ZTA Foundation!

ZTA collegiate and alumnae chapters collect pink Yoplait yogurt lids. For each pink lid collected, Yoplait will donate 10 cents to the Susan G. Komen Foundation AND an additional 5 cents to the ZTA Foundation, up to 300,000 lids!

Zeta Tau Alpha received "Best Campaign in Support of an Outside Philanthropy" for its ZTA and Yoplait THINK-PINK!® to Save Lids to Save Lives program from the North American Interfraternity Conference. In 2005, during the first week of the Yoplait lid collection, over half of the lids collected nationally were from Zetas!


All ZTA collegiate and alumnae chapters received customized ZTA Save Lids to Save Lives® Yoplait lid collection kits, including co-branded table tents, posters, banners, collection bins, counter cards and t-shirts all featuring the ZTA and Yoplait logos!

Race for the Cure 2009
Always remember to THINK PINK!