The UMSL logotype is the core of the university’s brand identity.
The University of Missouri-St. Louis is recognized by its name and the symbols that represent the organization. Words, colors, and the UMSL logotype are among the visual tools the university uses to identify and distinguish itself; these tools, used together, enable the university to construct its brand identity.
It's important that standards be in place to ensure consistency when the university communicates. Consistency helps the university establish a clearly focused and effective brand identity.
The Office of Printing Services is part of University Marketing and Communications, which is responsible for integrating the university's internal and external communications. University Marketing and Communications publishes the UMSL Style Guide (2.5 MB PDF) to help university employees communicate with internal and external audiences in a consistent manner. Resources specific to logo usage is incorporated in the following documents:
- UMSL Style Guide (2.5 MB PDF)
- UMSL Unit Logotype Policy Guide (512 KB PDF)
- UMSL Tritons Logo Usage Guide (1.7 MB PDF)
UMSL's official color is red. The official secondary color is yellow. See section 2, "Color guidelines," of the UMSL Style Guide for information on UMSL colors.
- Pantone Matching System: 201 (red) and 124 (yellow)
- CMYK values: C 7, M 100, Y 65, K 32 (red) and C 0, M 27, Y 100, K 0 (yellow)
- RGB values: R 152, G 30, B 50 (red) and R 234, G 171, B 0 (yellow)
- Web, HTML values: 981E32 (red) and EAAB00 (yellow)
UMSL Logotype Downloads
See section 3, "Logotype policies," of the UMSL Style Guide for information on how to use and properly display the UMSL logotype. The links below enable you to download ZIP files for each approved version of the logotype. Each ZIP file contains artwork in four file formats: EPS, TIFF, JPEG and GIF.
UMSL red logotype.zip
UMSL black logotype.zip
Former UMSL Logo Shield
University Marketing and Communications has phased out the use of the UMSL logo shield in favor of the UMSL logotype. Only the UMSL logotype may used to visually represent the university in print and digital materials.