Style Guides, Sign Policy and Logos
The University of Missouri–St. Louis is recognized by its name and the symbols that represent the organization. Words, colors the UMSL logo shield and logotype are among the visual tools the university uses to identify and distinguish itself; these tools, used together, enable the university to construct its brand identity.
It's important that standards be in place to ensure consistency when the university communicates. Consistency helps the university establish a clearly focused and effective brand identity.
The Office of Printing Services is part of University Marketing and Communications, which is responsible for integrating the university's internal and external communications. University Marketing and Communications published UMSL Style (6 MB Adobe PDF) to help university employees communicate with internal and external audiences in a consistent manner.
Style guides
UMSL Style (6 MB Adobe PDF)
UMSL Jubilee logo policy and guidelines (3.6 MB Adobe PDF)
Sign policy
UMSL Temporary Exterior Signs Policy (119 KB Adobe PDF)
Logo artwork files
See section 3, "Logo shield and logotype policies," of UMSL Style for information on how to use and properly display the UMSL logo shield and logotype. See UMSL Jubilee logo policy and guidelines for information on how to use and properly display the UMSL Jubilee logo. The links below enable you to download ZIP files for each approved version of the logo shield and logotype.
 UMSL Jubilee vertical logo.zip |
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 UMSL red logo shield.zip |
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 UMSL red logo with border.zip |
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 UMSL red logotype.zip |
 UMSL black logotype.zip |
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