The University of Missouri-St. Louis is recognized by its name and the symbols that represent the organization. Words, colors the UMSL logo shield and logotype are among the visual tools the university uses to identify and distinguish itself; these tools, used together, enable the university to construct its brand identity.
It's important that standards be in place to ensure consistency when the university communicates. Consistency helps the university establish a clearly focused and effective brand identity.
The Office of Printing Services is part of University Marketing and Communications, which is responsible for integrating the university's internal and external communications. University Marketing and Communications published UMSL Style (2.5 MB Adobe PDF) to help university employees communicate with internal and external audiences in a consistent manner.
UMSL Style (2.5 MB Adobe PDF)
UMSL Tritons Logo Usage Guide (1.7 MB Adobe PDF)
UMSL's official color is red. The official secondary color is yellow. See section 2, "Color guidelines," of UMSL Style for information on UMSL colors.
• Pantone Matching System: 201 (red) and 124 (yellow)
• CMYK values: C 7, M 100, Y 65, K 32 (red) and C 0, M 27, Y 100, K 0 (yellow)
• RGB values: R 152, G 30, B 50 (red) and R 234, G 171, B 0 (yellow)
• Web, HTML values: 981E32 (red) and EAAB00 (yellow)
File types for logo shield and logotype
See section 3, "Logo shield and logotype policies," of UMSL Style for information on how to use and properly display the UMSL logo shield and logotype. The links below enable you to download ZIP files for each approved version of the logo shield and logotype. Each ZIP file contains artwork in four file formats:
UMSL red logo shield.zip
UMSL red logo with border.zip
UMSL red logotype.zip
UMSL black logotype.zip