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UMSL Logotype

The UMSL logotype is the core of the university’s brand identity.

The University of Missouri-St. Louis is recognized by its name and the symbols that represent the organization. Words, colors, and the UMSL logotype are among the visual tools the university uses to identify and distinguish itself; these tools, used together, enable the university to construct its brand identity.

It's important that standards be in place to ensure consistency when the university communicates. Consistency helps the university establish a clearly focused and effective brand identity.

The Office of Printing Services is part of University Marketing and Communications, which is responsible for integrating the university's internal and external communications. University Marketing and Communications publishes the UMSL Style Guide (2.5 MB PDF) to help university employees communicate with internal and external audiences in a consistent manner. Resources specific to logo usage is incorporated in the following documents:


University Colors

UMSL's official color is red. The official secondary color is yellow. See section 2, "Color guidelines," of the UMSL Style Guide for information on UMSL colors.


UMSL Logotype Downloads

See section 3, "Logotype policies," of the UMSL Style Guide for information on how to use and properly display the UMSL logotype. The links below enable you to download ZIP files for each approved version of the logotype. Each ZIP file contains artwork in four file formats: EPS, TIFF, JPEG and GIF.

UMSL logotype red
UMSL red
UMSL logotype black
UMSL black

UMSL logotype yellow
UMSL yellow

UMSL logotype white
UMSL white


Former UMSL Logo Shield

University Marketing and Communications has phased out the use of the UMSL logo shield in favor of the UMSL logotype. Only the UMSL logotype may used to visually represent the university in print and digital materials.
Don't use the UMSL logo shield