From: OVERSEAS BUSINESS REPORTS (NETHERLANDS)
Dep Lib Icon UM-St. Louis
University of Missouri-St. Louis


 

 
 Match 18   DB Rec# - 28,036  Dataset-MARKET
 
Source        : USDOC, International Trade Administration 
Source key    :IT 
Program key   :IT MARKET 
Program       :Market Research Reports 
Update sched. :Monthly 
ID number     :IT MARKET 111106837 
Title         :NETHERLANDS - OVERSEAS BUSINESS REPORT - OBR920400 
Data type     :TEXT 
End year      :1992
Date of record:09/17/1992
Keywords 1    : 
| 9204 
| CC421 
| ECONOMY 
| FINANCE 
| INVESTMENT 
| MARKET|ASSESSMENT 
| NETHERLANDS 
| OBR 
| OBR9204 
| STATISTICS 
| ZEC 
 
Country       : 
| NETHERLANDS 
| EC 
| EEC 
| EUROPE 
| EUROPEAN COMMUNITY 
| EUROPEAN ECONOMIC COMMUNITY 
 
 
| OECD 
| ORGANIZATION FOR ECONOMIC COOPERATION & DEVELOPMENT 
| ORGANIZATION FOR ECONOMIC COOPERATION AND DEVELOPMET 
| WEST EUROPE 
| WESTERN EUROPE 
| WESTERN EUROPEAN COUNTRIES 
 
Text          : 
NETHERLANDS - OVERSEAS BUSINESS REPORT - OBR920400 
 
SUMMARY 
 
This article is derived from a report dated April 1992, prepared at the 
International Trade Administration, U.S. Dept. of Commerce - Washington, 
DC.  The article consists of 47 pages and discusses the economic and 
commercial climate in the Netherlands, with emphasis on information useful 
for potential U.S. sellers and investors.  It includes the following 
sections: 
 
OVERVIEW AND TRADE OUTLOOK 
BEST U.S. EXPORT PROSPECTS 
DISTRIBUTION AND SALES CHANNELS 
U.S. DEPARTMENT OF COMMERCE EXPORT SERVICES 
CREDIT 
TRADE REGULATIONS 
INVESTMENT 
OVERVIEW OF TAXES 
EMPLOYMENT 
GUIDANCE FOR BUSINESS TRAVELERS 
SOURCES OF INFORMATION 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                               C O N T E N T S 
 
OVERVIEW AND TRADE OUTLOOK 
General and Economic Background -- European Community -- EC Single Internal 
Market 
 
BEST U.S. EXPORT PROSPECTS 
Introduction -- Biotechnology -- Computer Software and Services -- Material 
Handling Machinery -- Pollution Control Equipment -- Renewable Energy 
Equipment -- Security and Safety Equipment -- Telecommunications Equipment 
and Supplies -- Aerospace 
 
 
 
DISTRIBUTION AND SALES CHANNELS 
Marketing Areas -- Distribution Methods -- Appointing an Agent or 
Distributor -- EC Legislation on Agents -- Wholesale and Retail Channels -- 
Consumer Profile -- Transportation -- Utilities -- Advertising -- Trade 
Fairs 
 
U.S. DEPARTMENT OF COMMERCE EXPORT SERVICES 
Export Programs -- Trade Information Center -- National Trade Data Bank 
(NTDB) -- Pitfalls to Avoid When Exporting 
 
CREDIT 
Availability of Credit -- Consumer Financing -- Banking -- Export Financing 
Programs 
 
TRADE REGULATIONS 
Membership in the EC -- Import Duties -- Quotations and Payment Terms -- 
Goods in Transit -- Free Trade Zones -- Warehousing -- Inwards and Outwards 
Processing -- Samples and Advertising Materials -- Carnets -- Advance 
Rulings from Dutch Customs -- Value-Added Tax -- Excise Taxes -- Shipping 
Documents -- Marking and Labeling -- Import Licensing -- Technical Standards 
-- European Community Standards -- Assistance on Standards --  Weights and 
Measures -- U.S. Export Controls -- Registration of Patents, Trademarks, and 
Designs -- European Patent Convention -- Copyrights 
 
INVESTMENT 
Investment Climate -- Investment Incentives -- U.S. Investment in the 
Netherlands -- Legislation Governing Investment -- Foreign Exchange 
Regulations -- Entry and Repatriation of Capital -- Types of Business 
Organizations 
 
OVERVIEW OF TAXES 
Individual Taxation -- Foreign Executives -- Corporate Taxes 
 
EMPLOYMENT 
Industrial Relations -- Workers Advisory Councils -- Work Hours -- Equal 
Opportunity -- Termination of Employment -- Work Permits 
 
GUIDANCE FOR BUSINESS TRAVELERS 
Business Courtesy -- Commercial Language -- Passports and Visas -- Other 
Information -- European Dates and Numbers -- Currency -- Hotel 
Accommodations -- Holidays 
 
SOURCES OF INFORMATION 
U.S. Government -- Other Organizations -- Tax and Accounting Firms -- Dutch 
Embassy and Agencies -- State-Sponsored Organizations -- U.S. Publications 
and References -- Other Publications 
 
 
Overseas Business Report: U.S. $14.00 a year (U.S. $3.50 additional for 
foreign mailing); single copy price varies. Order from any of the Department 
of Commerce district offices or from Superintendent of Documents, U.S. 
Government Printing Office, Washington, DC 20402. 
 
 
 
OVERVIEW AND TRADE OUTLOOK 
 
General and Economic Background 
 
 
 
The United States has its oldest and continuous relationship with the 
Netherlands.  The Dutch were one of the first to recognize the struggling 
colonies in the new world as an independent nation and were willing to 
provide financing to the United States when it was needed most.  This 
relationship has grown stronger with the intervening years. 
 
The Dutch have always been a trading nation and share with the United States 
a commitment to an open market and free trade. The Dutch economy is based on 
private ownership and free markets.  International trade is the mainstay of 
the economy with the magnitude of imports and exports much larger than the 
gross national product (GNP). The Dutch find a liberal commercial policy 
advantageous. Rotterdam is the world's largest port and serves as the 
"Gateway to Europe." 
 
While there is more government participation in private enterprise than 
found in the United States, decisions are made based mainly on market 
considerations. The government does have a considerable influence on the 
economy with more than 45 percent of GNP involved in government operations 
and social programs. 
 
The Dutch have clung tenaciously to their small homeland against the 
constant threat of destruction both by the North Sea and recurrent invasions 
by their larger European neighbors. Religion influences Dutch history, 
society, institutions, and attitudes and is closely related to political 
life, although to a diminishing degree in recent years.  The right of every 
individual to religious freedom is guaranteed by the constitution.  Although 
the church and state are separate, a few historical ties remain -- the royal 
family belongs to the Dutch Reformed Church (Protestant). 
 
The arts have played a major role in the development and representation of 
Dutch culture.  The works of the Old Masters, including Rembrandt and Hals, 
and later artists such as Mondrian and Van Gogh, are on display in museums 
throughout the Netherlands.  The government supports artists, sculptors, and 
architects, and attempts to use their works in public projects whenever 
possible.  The Amsterdam Concertgebouw Orchestra and the Residentie 
Orchestra in The Hague and the Rotterdam Philharmonic enjoy international 
acclaim.  Dutch intellectual life is stimulated by lively political satire 
and by the universities which value academic independence. 
 
Julius Caesar found the Netherlands inhabited by Germanic tribes, one of 
which, the Batavi, did not submit to Rome until 13 B.C., and then only as an 
ally.  A part of Charlemagne's empire in the 9th century, the area later 
passed into the hands of the House of Burgundy and the Austrian Hapsburgs. 
Falling under harsh Spanish rule in the 16th century, the Dutch revolted in 
1558, under the leadership of Willem of Orange.  By virtue of the Union of 
Utrecht in 1579, the seven northern Dutch provinces became the Republic of 
the United Netherlands. 
 
During the 17th century, which is considered the "golden era," the 
Netherlands became a great sea and colonial power.  Its importance declined, 
however, after wars with Spain, England, and France in the 18th century.  In 
1795, French troops ousted Willem V of Orange, the Stadhouder under the 
Dutch Republic and head of the House of Orange. 
 
Following Napoleon's defeat in 1813, the Netherlands and Belgium became the 
"Kingdom of the United Netherlands" under King Willem I, son of Willem V of 
Orange.  The Belgians withdrew from this union in 1830 to form their own 
kingdom.  King Willem II was largely responsible for the liberalizing of the 
constitution in 1848. 
 
 
 
The Netherlands prospered during the long reign of Willem III (1849-1890). 
At the time of his death, his daughter, Wilhelmina, was 10 years old.  Her 
mother, Queen Emma, reigned as regent until 1898 when Wilhelmina reached the 
age of 18 and then became monarch. 
 
The Netherlands proclaimed neutrality at the start of both world wars.  The 
Netherlands escaped occupation during World War I, but during World War II 
was overran by German troops in May 1940.  Queen Wilhelmina fled to London 
and established a government-in-exile. Shortly after the Netherlands was 
liberated in May 1945, the queen returned.  Crown Princess Juliana succeeded 
to the throne in 1948 upon her mother's abdication.  In  April 1980, Queen 
Juliana abdicated in favor of her daughter, now Queen Beatrix. 
 
The Netherlands' once far-flung empire was granted full independence or 
nearly complete autonomy after World War II.  Indonesia formally gained its 
independence in 1949, and Suriname became independent in 1975.  The five 
islands of the Netherlands Antilles (Curacao, Bonaire, Sabe, Saint 
Eustatius, and a part of Saint Maarten) are an integral part of the 
Netherlands realm, but enjoy a large degree of autonomy.  In 1986, Aruba, 
which had been a part of the Netherlands Antilles group, was granted 
separate status within the kingdom, equal, but separated from the 
Netherlands Antilles. 
 
The present Dutch constitution dates from 1848 and has been amended several 
times. The country has 12 provinces, each governed by a locally elected 
provincial council and a executive appointed by members of the provincial 
council.  The province is formally headed by a queen's commissioner 
appointed by the crown. 
 
The government is based on the principles of ministerial responsibility and 
parliamentary government and is composed of three institutions:  the crown, 
parliament (the States General), and the courts. 
 
The monarch is the titular head of state and has mainly a ceremonial 
function.  The queen has power to appoint the "formateur," who forms the 
Council of Ministers following elections. The Council of Ministers plans and 
implements government policy. Most ministers also head government 
ministries, although some ministers without portfolio exist. 
 
The Council of State is a constitutionally established advisory body to the 
government consisting of the royal family and crown-appointed members.  The 
Council of State must be consulted by the cabinet on proposed legislation 
before a law is submitted to parliament.  The Council of State also serves 
as a means of appeal for citizens against decisions by the Council of 
Ministers. 
 
The Dutch parliament consists of two houses, the First Chamber and the 
Second Chamber.  Historically, Dutch governments have been based on the 
support of a majority in both houses of Parliament. 
 
The Second Chamber is by far the more important of the two houses. It alone 
has the right to initiate legislation and amend bills submitted by the 
Council of Ministers and shares with the First Chamber the right to question 
ministers and states secretaries. 
 
The Second Chamber consists of 150 members, directly elected for a 4-year 
term (unless the government falls prematurely by a no confidence vote) on 
the basis of a nationwide system of proportional representation.  This 
system means that members represent the entire country rather than 
individual districts and are normally elected on a party slate, not on a 
 
 
personal basis  This electoral system makes coalition governments almost 
inevitable. 
 
The First Chamber is composed of 75 members elected for 4-year terms by the 
12 provincial legislatures.  It cannot 
initiate or amend legislation, but its approval of bills passed by the 
Second Chamber is required before bills become law. 
 
The court system comprises 62 cantonal courts, 19 district courts, 5 courts 
of appeal, and a Supreme Court, which has 24 justices.  All judicial 
appointments are made by the crown.  Judges are nominally appointed for 
life, but are actually retired at age 70. 
 
The Netherlands is now making adjustments to align its regulations with the 
EC's directives being developed under the Single Internal Market Program. To 
prepare for an enlarged pan-European market and the resulting increase in 
competition, Dutch firms are seeking commercial contacts with established 
and reliable U.S. trading partners to introduce new products, technology, 
and production techniques into the European marketplace. A partnership of 
American technology and the Dutch location in European markets will work to 
the advantage of both the American and Dutch partners. With Dutch 
distribution centers and transportation networks, there is ease of European 
connections and customer service. U.S. firms will find excellent commercial 
opportunities by working with the Dutch business community. 
 
European Community 
 
As a member of the European Community, the Netherlands must ensure that its 
legislation complies with that of the European Community under the Treaty of 
Rome. There are four main institutions of the EC that carry out the drafting 
and administration of the legislative process -- the EC Commission, the 
European Parliament, Council of Ministers, and the European Court of Justice. 
 
The Commission makes proposals for EC directives, and the Council of 
Ministers decides whether to accept or reject the proposed legislation. The 
EC Commission is located in Brussels and is composed of 17 commissioners, 
each of whom is appointed jointly by the EC member governments. Each 
commissioner is responsible for several directorates-generals which function 
as the civil service. 
 
Once developed and approved by the Commission, a proposed EC directive is 
passed to the European Parliament in Strasbourg for approval. The Parliament 
is composed of 518 members directly elected by voters in the member 
countries. Parliament conducts two consecutive readings on proposals and can 
approve, fail to disapprove, reject, or recommend changes to a proposed 
directive. 
 
The Council of Ministers is the main legislative and decision-making body in 
the EC. The 12-member council is composed of foreign ministers or cabinet 
officials from member states' governments and represent their national 
governments. The Council of Ministers has power to veto or agree on proposed 
legislation. On certain proposed directives, the council voting is based on 
a weighted vote system. The presidency of the council is rotated at 6-month 
intervals so that each member country will have some authority and 
responsibility. 
 
Once a proposed directive becomes approved, each member state must 
incorporate the directive into its own national legislation within a 
specific timeframe unless the country obtains a derogation because of 
special circumstances. The final arbiter over disputes of EC law is the 
 
 
European Court of Justice. The European Court is composed of judges 
appointed for 6-year terms by agreement of the member states. 
 
EC Single Internal Market 
 
The European Community has embarked on an ambitious program to develop a 
more united and barrier-free internal market for trade among the 12 member 
countries by the end of 1992. As an EC member, the Netherlands is fully 
participating in this program. The 1992 program will create an internal 
market of 380 million consumers with freedom of movement for goods, 
services, labor, and capital as well as greater competition and lower prices 
for the consumer. 
 
The EC Single Internal Market program involves the adoption of some 279 
directives that will establish new EC-wide requirements for a broad range of 
business activities and result in the harmonization of standards for 
thousands of products. This program is expected to create greater economic 
growth, improve production and marketing efficiencies, increase 
competitiveness, and lower costs to the consumer. It will also create new EC 
product standards and regulations that will have to be adhered to by all 
suppliers to the EC market. 
 
The 1992 Internal Market program presents a challenge and an opportunity for 
American firms doing business in the EC. American industry must be informed 
and respond to changes and new competition in the commercial environment. 
American firms seeking to sell products in the Netherlands, or to establish 
a business operation there, should review both the Dutch and EC regulations. 
In many cases, the national product standards are being replaced with 
unified EC-wide standards. These unified standards will make it easier for 
U.S. suppliers to produce for export 
to the EC since one product will be accepted for sale in all 12 countries. 
Steps are also being taken to harmonize national procedures for product 
testing and certification and to establish a common EC trademark and 
copyright laws. 
 
For more details on European Community product standards and certification 
requirements, contact:  Single Internal Market Information Service, 
International Trade Administration, Room H-3036, U.S. Department of 
Commerce, 14th Street and Constitution Avenue, Washington, DC 20230, (202) 
377-5823. 
 
 
BEST U.S. EXPORT PROSPECTS 
 
Introduction 
 
Over the years, the United States has maintained a large trade surplus with 
the Netherlands.  Some of the product sectors with the best sales prospects 
for American exporters are discussed in this section. They provide only an 
illustrative sampling of the dynamics and size of the market. An American 
company that has a quality product with a strong sales performance in the 
United States and a price that is very competitive and shows a firm 
commitment to exporting should do well in the Netherlands. 
 
The Dutch import a wide variety of U.S. products.  American industrial and 
consumer goods are popular and possess a reputation for quality. 
 
The Netherlands offers outstanding business opportunities for American 
firms, both as a market and as a means of entry into Europe. The 
predominantly positive economic environment, combined with the country's 
 
 
continued support of free trade, the political stability, a transportion 
infrastructure unequalled in Europe, strategic geographic location, and 
exceptionally close cultural, investment, and trading ties with the United 
States, provides a highly receptive market for American goods and services 
coming to and through the country to other European markets. 
 
The Dutch transport sector is second to none in Europe.  Dutch firms own 
one-third of the cross border EC freight 
carrying vehicles and 60 percent of the European river barges.  Over 
one-fifth of Europe's regional distribution centers are based in Holland. 
English is spoken more commonly in the Netherlands than in any other country 
on the continent. 
 
Moreover, establishment of a business base in the Netherlands gives an 
American company the potential for easy expansion throughout the European 
Community.  Within 300 miles of central Holland live 160 million affluent 
consumers, almost half the population of the EC.  The accelerating pace of 
steps unifying the European Community's market by 1993 offers the tempting 
prospect of free access to a market with 380 million consumers and a 
combined GNP greater than that of the United States.  In addition, ongoing 
Community discussions with the EFTA (European Free Trade Association) as 
well as the reunified Germany and Eastern Europe offer outstanding potential 
for using the Netherlands as the "Gateway to Europe."  The tempo of mergers, 
acquisitions, and other business alliances within the European Community has 
continued as firms position themselves to take advantage of the expanding 
market opportunities.  Increased interest and activity among American firms 
alert to these opportunities are evident by the pace of new investments and 
the establishment of business ventures in the Netherlands. 
 
Biotechnology: Sales (consumption plus exports) of the Dutch biotechnology 
industry in 1988 amounted to over $5.3 billion, which represents 7 percent 
of the estimated world market.  Some 40 percent of these sales are 
accredited to exports.  The food and beverages sector is the largest 
contributor to turnover, accounting for almost 90 percent. This industry 
alone generates almost 25 percent of the total Dutch turnover.  To stimulate 
biotechnology in industry, the Dutch Government has provided $50 million in 
subsidies over the last 3 years.  The Netherlands has a strong research 
base, including research centers at seven universities, three major medical 
institutes, and several institutes under the Netherlands Organization for 
Applied Scientific Research (TNO).  U.S. companies interested in entering 
this market should consider participating in the next HET INSTRUMENT trade 
fair in Utrecht. 
 
Computer Software and Services:  The market for computer software and 
services was about $3.7 billion in 1990. The average annual growth rate over 
1990-1992 is estimated at 10 to 15 percent.  Of the estimated total imports 
in 1990 of $1.4 billion, the U.S. share accounted for $570 million.  The 
most promising subsector of this industry is currently communications 
software, which accounts for 20 percent of the total market.  U.S.  software 
suppliers interested in selling in the Netherlands should consider 
participation in EUROPE SOFTWARE in Utrecht. 
 
Material Handling Machinery:  The Netherlands' extensive road, waterways, 
railroad, and air cargo handling networks are heavy users of a wide variety 
of material handling equipment.  The Dutch material handling machinery 
market is currently growing at a rate of 6 percent annually.  The market 
size in 1990 was about $660 million.  The most promising subsectors in this 
market are computerized in-plant equipment ($120 million), piece-goods 
handling trucks ($310 million), and automated storage and retrieval systems 
($95 million). 
 
 
 
Pollution Control Equipment: Awareness of the environment plays a major role 
in the lives of the Dutch people.  The Dutch spend approximately 1.4 percent 
of their GNP on environmental protection, almost twice as much per capita as 
in the United States.  The ambitious and expensive environmental plan of the 
Dutch Ministry of Environmental Affairs covers the period from 1990 to 
1994.  According to this plan, Dutch industry will be required to double its 
spending on environmental protection.  By 1994 industry will have to spend 
an extra $1 billion a year to meet stricter pollution control policies. 
 
These policies will generate substantial sales opportunities for American 
manufacturers and suppliers in the pollution control equipment field.  The 
market size in 1990 for environmental equipment was about $1.35 billion. 
Imports accounted for $421 million, of which $104 million came from the 
United States.  U.S. companies interested in entering this market should 
consider participating in ECOTECH, an international trade fair for waste 
disposal, recycling, and environmental technology or in AQUATECH'92 for 
water treatment. 
 
Renewable Energy Equipment:  Growing environmental problems compel the 
Netherlands to increase its annual energy efficiency improvement rate to 
over 2 percent.  Subsidies will be used to support a wide range of 
investments in energy conservation and renewable energy sources. By the year 
2000, total government expenditures will amount to $325 million annually. 
The most promising sectors for U.S. suppliers are wind turbine generators, 
solar-powered hot water systems, solar cells, geothermal energy systems, 
fuel cells, and cogeneration equipment. 
 
Security and Safety Equipment:  In the Netherlands, expenditures on security 
equipment and services was approximately $1.2 billion in 1990.  About $950 
million of this amount was spent on surveillance, guard, and 
miscellaneous services and $263 million on security equipment and devices. 
The market for equipment is expected to grow annually by 15 percent, 
reaching $400 million by 1993.  In 1988, almost 34 percent of all Dutch 
citizens over the age of 15 were victims of crime.  This high crime rate is 
creating a growing security awareness among the Dutch and substantial sales 
opportunities for American suppliers. 
 
Telecommunications Equipment and Supplies: The opening of the customer 
premises equipment and value added services market in 1989 and the ambitious 
investment plans of the national telecommunications administration will 
continue to contribute to the growth in demand for  telecommunications 
equipment and supplies in the Netherlands.  The move in Europe to develop a 
pan-European digital cellular communications network (GSM) has encouraged 
the Dutch to follow Germany, Finland, France, the United Kingdom and Sweden 
in proposing legislation that will allow a second operator to provide mobile 
and cellular services.  Total imports of telecommunications equipment in 
1990 reached $800 million. The market size in 1990 was estimated at $1.5 
billion.  U.S. telecommunications and data communications companies are 
encouraged to contact the Commercial Section of the American Embassy for 
current information on market access opportunities and regulatory procedures 
in this rapidly changing industry. 
 
The Foreign Commercial Service in the Netherlands has prepared a series of 
marketing briefs for a selected number of industry sectors. These Industry 
Sector Analyses focus on the best sales prospects for American exporters. 
American firms interested in exporting can obtain this information from the 
National Trade Data Bank or from the local U.S. Department of Commerce 
district office. 
 
 
 
Aerospace:  U.S. manufacturers continue to dominate the Dutch aerospace 
market, not only for passenger aircraft but also for aircraft parts, 
engines, and avionics.  In 1990 Dutch imports of aerospace products were 
$1.6 billion. Fokker, the sole manufacturer of aircraft in the Netherlands, 
has 246 firm orders and 128 options for its Fokker 100 aircraft, and 130 
firm orders and 16 options for the Fokker 50.  U.S. content in these 
aircraft varies between 20 and 40 percent. 
 
Netherlands' Schiphol International Airport will continue with its expansion 
projects. A final decision to reconstruct Rotterdam's regional airport will 
be made in 1994. 
 
 
DISTRIBUTION AND SALES CHANNELS 
 
Marketing Areas 
 
The Netherlands is one of the most densely populated countries in the world, 
with an average of 432 inhabitants per square kilometer in 1987. This 
population density compares to 328 inhabitants per square kilometer for 
Japan, 324 for Belgium, 246 for Germany, 232 for the United Kingdom, and 26 
for the United States. The most densely populated region in the Netherlands 
is called the Randstad. This region comprises the key marketing areas of 
Utrecht, Amsterdam, The Hague, and Rotterdam (refer to map on back cover). 
The Ransdstad is compact, homogeneous, and easily accessible.  Distances in 
the Netherlands are short: from Groningen, the most northerly major city, to 
Maastricht, at the southern tip, is 200 miles by road.  The distance from 
Rotterdam to Enschede, located near the German border, is about 120 miles. Transportation is excellent by road, rail, and the numerous canals and 
rivers. Shipments to any point in the country can reach their destination 
with ease. 
 
Import Channels 
 
The Netherlands has a variety of experienced importers, sales agents, and 
distributors well versed in international trade. A large portion of the 
goods is handled by importers who purchase for their own account and 
distribute throughout the country and Europe. Because of the size, 
accessibility, and competitive nature of the Dutch market, importers often 
insist on an exclusive distributorship. If the importer is a well qualified 
and experienced firm, an exclusive distributorship often yields the best 
results. Wholesalers constitute an important segment of the importers doing 
business in this manner. They are the primary source of supplies for the 
small- and medium-size retail outlets, which often find it impossible to buy 
directly from manufacturers that  require large orders. 
 
Purchasing associations are formed by independent retailers. These 
associations combine purchasing power and operate their own warehouses, thus 
performing a function similar to the wholesaler. 
 
There are many commission agents and brokers in the Netherlands serving the 
domestic and European markets. A Dutch representative can often provide an 
excellent starting point in exporting to Europe. Dutch firms can easily 
handle the logistics, linguistics, and stocks on behalf of the American firm. 
 
If the product normally has a high sales volume and low profit margin, the 
Dutch prefer to deal direct with the manufacturer.  Sales to a department 
store, chain store, or end-user often gives best sales results, but in-turn 
requires greater promotional effort by the American exporter to achieve. 
The direct sales method eliminates the added shipping and warehousing 
 
 
expenses, but the U.S. exporter and Dutch importer must handle the shipping 
formalities and work harder to ensure a successful business relationship. 
 
Distribution Methods 
 
The introduction of products into the Dutch market is uncomplicated and may 
be achieved by several methods. Product representation throughout the 
Netherlands is facilitated by the compact market and may be achieved with 
any of the following distribution methods to cover the entire area, 
depending on the expected sales volume, product support requirements, and 
marketing techniques. However, these methods must be applied being mindful 
of the advantages a local representative would have in serving the home 
market: 
 
  Establishing a sales office to serve the entire country and provide a 
distribution base for Western Europe. 
  Selling through an agent or distributor whose activity may cover specified 
areas, the entire country, or include European sales. 
  Selling through established wholesalers or dealers. 
  Selling directly to department stores, chains, retailer cooperatives, 
consumer cooperatives, or other purchasing organizations. 
 
 
The U.S. exporter would be ill-advised, after having appointed a 
representative firm, to provide only product literature and samples and then 
expect to have good sales results. Regular communications and visits to the 
representative, particularly when newly appointed, by seasoned sales 
personnel or company technicians can reveal information on market 
developments and assist in the solution of any problems. Regular submission 
of sales reports can be a vital link to analyzing sales results and 
identifying potential problems before a serious one occurs. 
 
The Dutch can purchase from international sources and expect well-designed, 
high-quality products, with efficient after-sales service. An effective 
servicing system also should be incorporated into distribution plans. 
 
Appointing an Agent or Distributor 
 
Since the Netherlands represents a compact market, foreign firms customarily 
have one exclusive representative for the entire country, but it is common 
for the representative to appoint subagents to cover certain sectors of the 
market if sales volume and profit margin warrant. 
 
While it is important to obtain specific legal advice on appointing an agent 
or distributor, some general guidelines follow. All agent agreements should 
be in writing and state the marketing area and if it is an exclusive 
arrangement. Termination of the relationship is the single main area that 
most frequently causes problems for American exporters.  Generally, the 
civil codes protect the interests of the representative.  In the absence of 
termination provisions in a written agreement, the law provides for a 
minimum notice of termination of 4 months. Parties may agree to other terms, 
provided the notice of termination is not less than 1 month. An agreement 
with a definite period terminates on the agreed expiration date. If the 
parties continue to operate under the agreement after that date, the 
agreement is usually deemed extended for a further identical period but not 
for more than a year. If the American principal wants to terminate the 
relationship, notice of termination should be given even with definite term 
contracts. 
 
The termination of an agreement without the required notice makes a 
 
 
principal liable for compensation.  The agent could seek to claim the amount 
of the commissions that would have been earned during the termination period 
or for the amount of actual damages suffered.  In exceptional cases, and 
only for just cause (such as competition or fraud), an agreement may be 
terminated without notice provided the other party is immediately advised of 
the reason. In such cases, the courts may be requested to terminate the 
contract. 
 
At the expiration or termination of an agreement, by whatever means, an 
agent who has increased the value of the business is entitled in principle, 
to an adequate remuneration which cannot exceed the average of the 
commissions in 1 year. Such claims by agents are subject to an expiration 
term of 1 year. 
 
A sales representative located in the Netherlands is in an ideal position to 
market a product throughout all of Europe. Frequently, American firms will 
also rely on the Dutch distributor to handle the details of customs 
clearance, product labeling, and packaging for European preferences 
regarding the product. These duties should be explicitly stated in a 
contract. 
 
Before entering into any agreement with a partner, the American principal 
should first review the provisions of Dutch law with a qualified attorney. 
The legislation regarding unilateral termination of distribution agreements 
is designed to provide the local distributor with some degree of protection 
and monetary compensation when an agreement is terminated by the grantor, 
for reasons other than cause. The legislation will apply regardless of any 
clause in the agreement itself, and the parties may not deviate from the 
legislation as long as the distribution agreement is in force. 
 
Three kinds of agreements are generally recognized: 
 
  Exclusive distributorships, where the distributor has the sole right to 
sell specified goods within a defined area. 
  Quasi-exclusive distributorships, where the distributor sells almost all 
the specified products within a defined area. 
  Informal distributor arrangements under which the grantor imposes heavy 
obligations on the distributor and which would cause damage to the 
distributorship if the grantor terminated the agreement. 
 
In the absence of mutual agreement, or the failure to meet contract 
obligations, a distribution agreement of indefinite term cannot be 
terminated by the grantor without reasonable notice or fair compensation. In 
general, grantors should consider protecting themselves by entering into 
agreements for definite periods rather than an indefinite period. Also, 
specific minimum performance clauses should be considered, such as percent 
of distributor's sales, minimum annual sales, number of business contacts to 
be made, etc., and proposing that U.S. law and courts have jurisdiction. 
 
EC Legislation on Agents 
 
The careful selection of a dynamic representative is important for 
successful sales over the long term. The selection of a good sales 
representative is also essential because the EC legislation is restrictive 
regarding the termination of agents and distributors. The European 
Community Directive EEC 86-653 sets forth conditions on termination of a 
commercial agent and provides for appropriate compensation. 
 
Under EC legislation, a commercial agent is a self-employed intermediary who 
has continuing authority to negotiate the sale or the purchase of goods on 
 
 
behalf of another person, or to negotiate and conclude such transactions on 
behalf of the principal. 
 
Each party is entitled to a written document setting out the terms of the 
contract. The minimum termination notice is 1 month for the first year of 
service, 2 months for the second year, and 3 months for the third year and 
subsequent years. Agents must be compensated if they brought the principal 
new customers or increased the volume of existing business. 
 
The amount of indemnity may not exceed a figure equivalent to an agent's 
annual remuneration over the preceding 5 years or the average of the period 
in question. The indemnity is not payable if the principal has terminated 
the contract because of default by the agent or if the contract is 
terminated on grounds of age, infirmity, or illness of the agent. 
 
The local district offices of the International Trade Administration of the 
U.S. Department Commerce offer an Agent/Distributor Service (ADS) to help 
U.S. firms find agents or distributors in the Netherlands and other 
countries. 
 
Manufacturers seeking a Dutch agent to service the domestic and European 
market should visit the Netherlands to make an appraisal of the relative 
merits of prospective agents. Besides acquainting the U.S. exporter directly 
with local market conditions and special sales characteristics, a visit also 
provides an opportunity to discuss policy and sales campaigns with the 
agent, review responsibility for customs fees, taxes, labeling, business 
procedures, and payments. These responsibilities should always be clearly 
defined before undertaking a long-term relationship. 
 
A continued close working contact between the American firm and the agent or 
distributor is very desirable and should be developed early in the 
relationship. Certain products and equipment require servicing to maintain 
their useful life. The U.S. exporter should determine if servicing is needed 
and develop a distribution network to include such servicing by qualified 
personnel. To build trust, 
loyalty, and marketing skills, U.S. producers frequently bring their agents 
or distributors to the United States for training and marketing assistance. 
 
Wholesale and Retail Channels 
 
There are numerous well established sales outlets in the Netherlands.  These 
firms, both at the wholesale and retail level, have traditionally been small 
units with high overhead. The trend now is for a smaller number of units 
dealing with a greater volume and more competitive prices. Trends in the 
Netherlands generally mirror those in the United States and other European 
countries. Nevertheless, the Dutch distribution system is moving toward 
larger, more economically viable units to meet changing market needs. The 
increased tempo of commercial and industrial activity, as well as suburban 
development, is bringing about changes in the distribution system. 
Wholesalers supply a variety of services to associated small retailers, 
including sales promotion, advertising, and retail training. In some cases, 
they combine as a group to purchase from manufacturers and then distribute 
the goods to their customers. 
 
Retail outlets range from the large department stores to the small shop 
owned and operated by an individual. Although some retail outlets are small, 
such enterprises are decreasing in number as efficiencies of scale and purchasing power become the major competitive factors bearing on profit 
margins. A trend toward larger outlets has been under way, with the 
formation of chains, expansion of department stores, establishment of 
 
 
medium-size department stores, and the development of chain stores under 
single management. 
 
The major retail stores in the Netherlands are: 
  De Bijenkorf, Frankemaheerd 6, 1102 AN Amsterdam-Zuid 
  HEMA (De Bijenkorf subsidiary), Frankemaheerd 6, 1102 AN Amsterdam-Ziud 
  Vroom & Dreesmann, Spaklerweg 52, 1090 BA Amsterdam 
  Kwantum Nederland, Spaklerweg 55, 1099 BB Amsterdam-Zuid 
  Xenos, Goudsmit 15, 5232 BN 'sHertogenbosch 
  Habitat, Stadhouderskade 106, 1073 AX Amsterdam 
  Makro, Spaklerweg 53, 1099 BB Amsterdam 
 
Mail-order firms interested in quality products at competitive prices are: 
  Keurkoop, Emerparklaan 1, 4824 AR Breda 
  Wehkamp, Meeuwelaan 2, 8011 BZ Zwolle 
  Direct Mail Distributors, Jan Vermeerlaan 115, 4703 KK Roosendaal 
  Ter Meulen, Vlaardingenweg 72, 3044 CK Rotterdam 
  Neckermann Postorder, Geslechtendijk 10, 4564 BP St. Jansteen 
  Otto, De Posthoornstraat 10, 5048 AS Tilburg 
 
There are few regulations concerning franchising and none that limit market 
access to U.S. firms.  The European Community has issued regulation EEC 
4087/88 regarding franchising, which provides a unified code for the 12 
member states. Its main thrust concerns price fixing, transfer pricing, 
noncompetition clauses, and exclusive dealing. It also exempts certain 
franchise agreements from the EC antitrust regulations. 
 
Mail-order sales account for a very small part of total Dutch retail sales. 
Certain firms have used this technique successfully in combination with 
their usual retail outlet operation. Promotion is carried out by catalog or 
by newspaper advertisements with no personal contact. Hobby centers, 
do-it-yourself, auto supply centers, and discount stores also are enjoying 
great success. 
 
Consumer Profile 
 
When seeking sales in the Netherlands, American firms should remember that 
the average Dutch consumer demands quality and can select from a wide array 
of products from around the world.  The Dutch are not impulse buyers and 
prefer informative advertising and packaging. 
 
Shopping is mainly done on a daily basis with shops smaller and more 
personalized than that found in the United States. The Dutch are friendly to 
Americans and are aware of U.S. styles, cultural activities, and events. 
Many have visited or lived in the United States. 
 
The Dutch prefer cozy homes and are family oriented. They are friendly and 
courteous to strangers, but are more reserved than Americans are.  When 
asked their views, the Dutch speak their minds and will not waste time if 
they are not interested in your product.  Houses are smaller, and therefore 
appliances and furniture are generally more compact.  Ostentatious display 
of wealth is considered to be in poor taste. The average consumer has an 
international outlook and a world of consumer products from which to choose. 
 
Transportation 
 
There are direct air connections between the United States and the 
Netherlands. Schiphol Airport is the international airport located near 
Amsterdam with direct rail and bus connections to other points. 
 
 
 
The state-owned railroad system, Netherlands Railways (Spoorwegen or NS), 
provides efficient and economical transportation between cities. 
 
Road haulage is an important form of freight movement.  Dutch firms operate 
one-third of the truck hauling fleet and 60 percent of European river 
barges.  With Rotterdam the world's largest port, an efficient cargo 
transfer system is vital. 
 
The main Dutch ports are Rotterdam and Amsterdam.  Rotterdam, the world's 
largest port was bombed during World War II and completely destroyed. Now, 
the Dutch ports serve as the "Gateway to Europe" with extensive dock and 
storage space, container terminals, roll-on/roll-off, and bulk handling 
equipment.  They feature good inland transportation, connections by rail, 
river, and canal, as well as by road. There are frequent sailings to the 
United Kingdom, France, and other points. Ocean shipment from the United 
States to Dutch ports is direct with frequent sailings. 
 
 
Utilities 
 
Energy consumption in the Netherlands consists of natural gas (47 percent), 
oil (40 percent), electricity (9 percent), and coal (4 percent). The Dutch 
have extensive offshore reserves of natural gas and produce some 77 billion 
cubic meters of gas annually, of which about 50 percent is exported. 
 
Although the last coal mine in the Netherlands was closed in 1984, the 
country has exploitable coal deposits.  However, with current international 
energy prices, coal mining is not expected to become economical in the 
future. 
 
 
Advertising 
 
A full range of advertising media is available in the Netherlands. Numerous 
radio and television stations serve the country.  The cable television 
system is available in most areas with the majority of the population having 
cable service. 
 
The principal advertising media are the press, television, and radio. Cinema 
is primarily a support medium with a strong reach among the 15 to 24 year 
olds. 
 
The following are major Dutch newspapers: 
 
Algemeen  Dagblad -- NationaI conservative daily with 400,000 circulation. 
Westblaak 180, 3012 KN Rotterdam 
 
Het  Financieele  Dagblad -- National business daily with 28,000 
circulation.  Weesperstraat 85, 1018 VN Amsterdam 
 
De  Volkskrant -- National labor-oriented daily with 280,000 circulation. 
Wibautstraat 148-150, 1091 GR Amsterdam 
 
De  Telegraaf -- Conservative, sensationalist national daily with 705,000 
circulation.  Basisweg 3, 1048 AP Amsterdam 
 
NRC - Handelsblad -- Influential, independent national evening daily with 
180,000 circulation. Westblaak 180, 3012 KN Rotterdam 
 
Elsevier -- Weekly news and opinion with 140,000 circulation.  Spuistraat 
 
 
110-112, 1012 VA Amsterdam 
 
There are numerous advertising agencies with a wide range of services. The 
large ones provide a full range of advertising services and are members of 
the Institute of Advertising Practitioners, which is closely associated with 
the American Association of Advertising Agencies. 
 
Advertising agencies utilize every medium available to advertisers:  direct 
mailings, press, radio, television, point-of-sale advertising, posters, and 
public transportation placards.  Other promotional techniques, such as 
coupons, samples, premiums, and prizes, are also used. Laws covering gaming 
and lotteries as well as restrictive trade practices are strictly enforced 
by the government. Firms advertising and selling goods should obtain local 
advice regarding provisions of the laws and consumer acceptance of the 
promotional or marketing approach. 
 
Dutch firms engaged in market research provide the usual range of services, 
including store audits, consumer surveys, product field testing, and 
attitude and motivation research. In general, if the advertising technique 
works well for your particular product line in the United States and 
elsewhere in Europe, the Dutch market should also be receptive to your theme 
but on a more reserved basis.  There are 
differences, however, and local opinion should be obtained first for a 
specific strategy that calls for a major commitment of the marketing budget. 
 
The names of Dutch advertising agencies, market research organizations, and 
management and public relations counseling firms may be found in such 
publications as the International Directory of Market Research Houses and 
Services, American Marketing Association, 420 Lexington Avenue, New York, NY 
10017, (212) 687-3280, and the Directory of Marketing Research Agencies and 
Management Consultants in the United States and the World, Bradford, P.O. 
Box 276, Fairfax, VA 22030, (703) 560-7484. 
 
Trade Fairs 
 
Exhibitions are a cost-effective method to enter a foreign market and meet a 
wide range of buyers interested in a particular industry sector. Sales 
professionals find that trade fairs attract extensive buyer attendance and 
frequently can be used to gauge acceptance and pricing of new products and 
to observe the competition. In the course of a few days, a new market 
entrant may be able to generate more qualified and motivated prospects than 
by using any other sales approach.  New products are frequently introduced 
at trade shows so that competitive products can be identified and evaluated 
as they emerge in the market place, thus providing important marketing 
information. Fairs are particularly useful for introducing a new product to 
the market or for finding an agent, distributor, or representative. The U.S. 
Depatrment of Commerce frequently organizes pariticpation on events that are 
identified as having excellent prospects for American exporters. For 
information on participating in Dutch trade fairs, contact your local 
Department of Commerce district office. 
 
Because of the central location and extensive transportation and 
distribution network of the Netherlands, Dutch trade fairs tend to attract 
an interested and active international buying audience from Belgium, France, 
and Germany and other countries as well. 
 
 
U.S. DEPARTMENT OF COMMERCE EXPORT SERVICES 
 
Export Programs 
 
 
 
The U.S. Commerce Department assists firms seeking to export products and 
services. The first step in the exporting 
process is to contact a local Department of Commerce U.S. and Foreign 
Commercial Service (US&FCS) district office.  District offices are located 
in major cities throughout the United States and serve as the first point of 
contact for export assistance. Each district office maintains commercial 
reference materials, including market information and trade leads from 
overseas. The US&FCS also has offices located at U.S. embassies and other 
posts throughout the world which provide assistance and information to 
traveling business persons. 
 
The following is a list of Commerce assistance available for the interested 
exporter. Contact your local US&FCS district office for additional 
information on these programs. 
 
  Foreign Economic Trends (FET) Report -- a report providing general 
economic and commercial background information on the Netherlands and 
identifying some of the best sales prospects. 
 
  Comparison Shopping Service (CSS)--a survey of the overseas market that is 
custom-tailored for a product or service. Nine basic questions are 
researched and answered about the probability for success and the best 
market approach for the product identified. 
 
  Agent/Distributor Service (ADS)--a search of potential agents, 
distributors, or representatives that are qualified and interested in 
dealing with a specific product. 
 
  Gold Key--a commercial itinerary in the Netherlands developed by the 
US&FCS to assist a U.S. firm in reaching its commercial goals. 
 
  World Traders Data Report (WTDR)--a report providing an evaluation and 
background data on a foreign firm. 
 
  Single Company Promotion (SCP)--a promotional program tailored for a U.S. 
firm's product overseas provided by the US&FCS in the Netherlands. 
Activities can include press receptions, mailings, catering, speakers, and 
printing. 
 
  Trade Opportunity Program (TOP)--trade leads and investment opportunities 
provided by U.S. embassies and consulates around the world for U.S. 
exporters. 
 
  Commercial News U.S.A. (CNUSA)--a monthly illustrated publication of goods 
and services that is distributed to 110,000 foreign importers worldwide. 
 
  Trade or Catalog Shows and Missions--events identified by the U.S. 
Department of Commerce as having excellent sales potential for American 
firms. 
 
Trade Information Center 
 
In addition to the Commerce Department's district offices located in major 
cities throughout the United States, the Trade Information Center also 
provides a "one-stop" source for information on all federal government 
export programs. The Center can provide information on: 
 
@ How to get started in exporting 
@ Foreign market research 
 
 
@ Export financing 
@ Locating overseas buyers 
@ Trade missions and fairs 
@ Export seminars and conferences 
@ Where to obtain tariff rates and licensing requirements 
 
To reach the Center dial: 
     1-800 USA-TRADE 
     (1-800 872-8723) 
 
Business firms can call the Trade Information Center Monday through Friday, 
8:30 a.m. to 6:00 p.m. EST. Hearing-impared can reach the Center by calling 
1-800 833-8723. 
 
 
National Trade Data Bank (NTDB) 
 
The NTDB has been designed to bring a vast amount of trade statistics and 
overseas marketing information together for ease of access and increased 
use. By using the CD-ROM (compact disk-read only memory), the equivalent of 
more than 200,000 pages of exporting information is available. Additional 
information is added to the data base monthly. 
 
For the exporter, the NTDB is a powerful resource to learn about export 
markets, analyze trading patterns and trends, and understand trade practices 
of foreign countries and develop business contacts for distributing products 
overseas. 
 
The National Trade Data Bank is available for use in most Commerce district 
offices, at some 700 libraries, and is available for direct sale to the 
public.  The cost of a single disk is $35; an annual subscription of 12 
disks is $360.  Users may place orders or obtain additional information on 
equipment needed to use the system by calling the NTDB Help Line on (202) 
377-1986. 
 
 
Pitfalls to Avoid When Exporting 
 
In exporting there is no substitute for experience. The following provides a 
list of 10 of the most important steps a firm or individual should take 
before entering the international market. 
 
  Obtain qualified export counseling or study international trade procedures. 
 
  Develop a marketing and financial plan. Include specific milestones to 
determine progress. Identify the key individual within the firm to achieve 
these results. 
 
  Ensure a commitment of time and resources by all levels of management to 
pursue exporting over the long term. 
 
  Take sufficient care when selecting overseas agents or distributors. 
 
  Focus efforts on a core market and expand in an orderly manner. 
 
  Do not neglect overseas clients when domestic sales increase. 
 
  Modify products to meet cultural preferences or product standards of other 
countries. 
 
 
 
  Provide product labels and sales literature in the local language. 
 
  Use an export management company or broker if exporting is beyond the 
resources of the firm. 
 
  Consider licensing or joint venture arrangements to expand export sales. 
 
 
Credit 
 
Availability of Credit 
 
Normal credit terms at the trade and consumer levels is 30 days, 
occasionally extending to 60 days. At the retail level, most outlets, except 
grocery stores, offer their customers credit, usually 30 days. 
 
Competition has required the use of liberal financing terms to the buyer as 
opposed to requiring payment on a letter of credit or cash basis. Letters of 
credit can be used initially for new accounts, with more liberal terms 
granted if justified by volume and customer reliability. Knowledge of 
industry practice and the customer is generally the prime consideration in 
deciding whether to use sight drafts, time drafts, or open accounts.  Usual 
terms of sale are payment within 30 to 90 days after delivery, varying with 
the commodity and the credit standing of the purchaser. 
 
Large American banks can advise on using letters of credit as well as on 
short-term credit financing. Credit financing may include overdraft 
facilities, term loans, discounting, factoring, and Eurocurrency loans. 
 
In addition to the WTDR service provided by the Commerce Department to 
examine the reliability of a foreign firm, background information on Dutch 
and other firms can be obtained from the following sources: 
 
 
  Foreign Credit Interchange Bureau, National Association of Credit 
Management, 475 Park Avenue South, New York, NY 10003. 
 
  Dun and Bradstreet, Inc., 99 Church Street, New York, NY 10007. 
 
  Gradon America, 71 West 23rd Street, Suite 1629, New York, NY 10010. 
 
  Owens Online, 11701 Belcher Road South, Suite #111, Largo, FL 34643-5116 
 
  Major banks--contact the international section of any large city bank for 
assistance. 
 
  The American Bureau of Collections, Inc., 1100 Main Street, Buffalo, NY 
14209-2356 (a collection bureau with an overseas network). 
 
 
Consumer Financing 
 
An important element in retailing is the use of installment credit. Most 
banks offer credit cards that allow bearers to cash checks at any branch of 
a participating bank. Credit cards of most major organizations are accepted 
by retailers and businesses. The larger stores accept major credit cards and 
checks drawn on local banks. 
 
Banking 
 
 
 
The central bank, De Nederlandsche Bank, is charged with managing the 
country's banking and monetary system, exchange rates, and controlling 
credit. In addition, it acts as adviser and banker to the government but 
does not other wise engage in commercial banking activities. 
 
De Nederlandsche Bank monitors compliance with guidelines concerning 
liquidity and solvency and the licensing of banking institutions. The 
central bank has authority to license exchange transactions, but this 
authority has been delegated to commercial banks. 
 
Commercial banks have an excellent reputation for reliable and prompt 
service for a wide range of banking needs. Most American banks have 
well-established banking relations in the Netherlands. 
 
Banks have the usual checking accounts familiar to all Americans. In 
addition, there is the bank giro and post office giro accounts which may 
also be used to make payments.  A bank giro form is frequently sent in place 
of a bill for the purchase of goods or services. Purchasers fill out the 
giro payment card for the amount due, sign it, and send it to their own bank 
for a tranfer of funds.  The post giro works in much the same fashion but 
through a Post Office account. 
 
Export Financing Programs 
 
Several programs exist to help export within internationally accepted 
trading practices. The following export financing programs may be of 
interest to a U.S. exporter: 
 
  Small Business Administration (SBA) provides financing for the 
establishment, operation, or expansion of a small business, including firms 
engaged in exporting. It's Export Revolving Line of Credit Guarantee Program 
provides pre-export financing for sales and for foreign market development. 
SBA also has a program in cooperation with the Export-Import Bank of the 
United States (Eximbank) to participate in loans to small firms. 
 
  Export-Import Bank facilitates U.S. exports through credit support in the 
form of direct loans, commercial guarantees, and insurance. 
 
  Foreign Credit Insurance Association (FCIA) is a private sector 
association of insurance companies. The FCIA acts in conjunction with, and 
as an agent for Eximbank, to 
cover export sale repayment losses due to political or commercial causes. 
 
  Overseas Private Investment Corporation (OPIC) assists U.S. private 
capital investments and skills in the economic and social progress of 
developing countries. Programs include political risk insurance, special 
insurance coverage for natural resource projects, leasing, and contractor's 
risks. 
 
  International Bank for Reconstruction and Development (IBRD), under the 
World Bank Group, promotes development of member countries mainly by 
extending conventional loans for specific high-priority projects. 
 
 
TRADE REGULATIONS 
 
Membership in the EC 
 
The Netherlands has been a member of the European Community (EC) since its 
inception in 1958. The other EC members are Belgium, Denmark, France, 
 
 
Germany, Greece, Italy, Ireland, Luxembourg, Portugal, Spain, and the United 
Kingdom.  Other countries are considering applying for membership. 
 
The EC forms a customs union having free trade among the member states, but 
levies a common tariff on imports coming from non-EC countries such as the 
United States, Japan,  and Canada. The EC also has a common agricultural 
policy, joint transportation policy, and free movement of goods and capital 
within the member states.  Other aspects of commercial activity are being 
harmonized. 
 
Under agreements reached between the 12 EC members and the 6 members of the 
European Free Trade Association (EFTA) -- consisting of Austria, Finland, 
Iceland, Norway, Sweden, and Switzerland--duty-free trade for industrial 
products has been achieved among these 18 countries. Taxes, such as the 
value-added tax (VAT) and excise taxes, are levied in the country of final 
destination. Currently, VAT rates differ among the various countries. See 
the "Value-Added Tax" section for the Dutch rates. 
 
In addition to the EFTA countries, the Netherlands and the other EC nations 
extend preferential tariff treatment to certain other countries and 
territories with historical ties to the EC and to less developed countries 
in Africa, the Caribbean, and the Pacific  regions.  The granting  of 
reduced  tariffs to developing countries is under the Generalized System of 
Preferences (GSP). 
 
Import Duties 
 
The Netherlands applies the EC tariffs (customs duties), which are based on 
the international Harmonized System (HS) of product classification. Duty 
rates on manufactured goods from the United States generally range from 5 to 
8 percent and are usually based on the c.i.f. value of the goods at the port 
of entry. The c.i.f. value is the price of the goods (usually the sales 
price) plus packing costs, insurance, and freight charges to the port of 
entry. Most raw materials enter duty free or at low rates while agricultural 
products face higher rates and special levies. For information on EC duty 
rates levied on agricultural products, contact the U.S. Department of 
Agriculture, (202) 447-2144. For information on EC duty rates of 
manufactured and industrial products, contact the U.S. Department of 
Commerce,  International Trade Administration's  Office of European 
Community  Affairs, (202) 377-2905. 
 
The Harmonized System is a system designed to classify goods in 
international trade for customs purposes and for developing trade 
statistics. It is arranged into 99 chapters. The sections are established 
according to categories such as agriculture, chemicals, chief material of 
the product, or type of manufacturing industry. The sections and chapters 
start with agricultural and primary products in the initial chapters, 
followed by products that are more processed and technically more complex. 
 
The HS classification number consists of a minimum of six digits, which are 
common to all countries using the Harmonized System. Additional digits can 
be used to meet each nation's individual statistical requirements and give 
greater detail as needed. 
 
If a HS number of the product being shipped is requested by the Dutch 
importer, this information may be obtained from an ITA district office or 
from the Office of European Community Affairs, (202) 377-2905. The HS number 
is usually needed by the Dutch importer to determine the duties levied at 
time of importation. 
 
 
 
The following is a summary of the Harmonized System classification: 
 
Chapter   Products Covered 
 1-15      Live animals, animal or vegetable products 
16-24      Prepared food, beverages, spirits, tobacco 
25-40      Minerals, chemicals, plastic and rubber articles 
41-49      Hides, skins, leather goods, wood and pulp, paper 
50-63      Textiles and textile articles 
64-67      Footwear, headgear, umbrellas 
68-70      Stone, plaster, cement articles 
71         Precious/semiprecious stones, metals and articles, imitation 
           jewelry, coins 
72-83      Base metals and articles 
84-85      Machinery and mechanical appliances, electrical equipment, sound 
           recorders 
86-89      Vehicles, aircraft, and vessels 
90-92      Optical, photographic, cinematographic, measuring, checking, 
           medical, clocks and watches, musical instruments 
93         Arms and ammunition 
94-96      Miscellaneous manufactured articles 
97         Works of art 
98-99      Reserved for country use 
 
Quotations and Payment Terms 
 
U.S. sales quotations are usually given on a c.i.f. basis which is the sales 
price plus costs, insurance, and freight to point of importation.  The 
c.i.f. quote is generally preferred by Dutch importers since they are 
usually familiar with the Dutch customs charges and taxes levied on the 
product at time of importation, but may not be acquainted with U.S. costs 
for trucking, ocean, or air freight. Large Dutch firms and department 
stores, however, may prefer to buy on f.o.b. terms when they wish to arrange 
for shipping and insuring the goods. Quotations and invoicing are usually in 
terms of the currency of selling country. 
 
American quotations, usually stated in dollars, are completely acceptable to 
the Dutch. The usual practice of American firms selling to a new customer is 
to require cash against documents on the first sale or two. After 
establishing credit, the Dutch importer will expect to pay by 30-, 60-, or 
90-day letter of credit. In all cases, the American exporter will have to 
decide the balance between making the sale with liberal terms versus less 
sales potential, but with less financial risk.  American firms may often 
find it necessary to offer their best payment terms in order to land the 
sale in the competitive Dutch market. 
 
Frequently, the Dutch buyer requests a quote or shipment of goods under 
INCOTERMS (1990 revision). This is a set of international rules defining the 
important commercial terms and practices. By referencing INCOTERMS, both 
buyer and seller will have a uniform understanding of their responsibilities 
in an agreement.  Copies of a 90-page publication Guide to INCOTERMS are 
obtainable from ICC Publishing, 156 Fifth Avenue, New York, NY 10010, (212) 
206-1150. Exporters can also obtain information from the Dun & Bradstreet 
Exporters' Encyclopaedia. 
 
Merchandise may be examined by the importer before customs clearance for the 
purpose of making an inventory. Goods cannot clear customs without shipping 
documents and payment of any customs duty, applicable value added taxes, and 
any excise taxes. These formalities must be undertaken by the importer at 
the time of clearing customs. Import licenses, if required, should be 
presented by the importer within the period for which they were issued. 
 
 
 
 
Goods in Transit 
 
Goods may clear customs with an EC transit procedure that provides for the 
issuance of a single transit document under which the goods may be easily 
shipped across frontiers of the EC member states. These transit documents 
are completed by the importer for a freight forwarder engaged for the 
purpose. The transit document provides the basis for a single, comprehensive 
procedure covering the goods within the Community. Since this is an EC 
Procedure, the European importer, customs house broker, freight forwarder, 
or shipper must prepare these documents at point of entry. 
 
Free Trade Zones 
 
There are several free trade zones in the Netherlands.  However, in a very 
real sense, the entire country is a free trade zone. American firm find that 
the numerous private and commercial warehouses located throughout the nation 
perform much the same function and with low costs.  Bonded warehouse 
facilities of any size can be arranged with ease.  Shippers can then 
maintain inventory without the payment of customs and value-added tax until 
the goods are needed for use and are then imported. Products also may be 
transshipped to other countries without technically entering the Dutch 
customs area.  With an international distribution and warehouse center 
serving Western Europe, products can arrive at the customer's site quicker 
and with less complaints. 
 
The advantage of the free trade zone to American firms is having a European 
base of supply to assure customers prompt delivery and service, and being 
able to maintain inventory at low cost. 
 
Warehousing 
 
Adequate warehousing facilities are available in all major Dutch cities. In 
addition to the port areas, Dutch facilities in the east, such as 
Maastricht, Tilburg, Eindhoven, Nijmegen, and Enschede, provide storage 
facilities and distribution services. 
 
The Holland International Distribution Council is a organization composed of 
established Dutch transportation and warehousing firms that can help U.S. 
firms resolve transportation problems, locate facilities, and provide 
technical assistance on distribution networks. The council is composed of 
firms involved in international shipping that support promoting the 
Netherlands as a distribution center and gateway to Europe.  For more 
details contact: Holland International Distribution Council, P.O. Box 11674, 
2502 AR The Hague. 
 
Inwards and Outwards Processing 
 
Inwards processing is the temporary importation of raw material or products 
for additional manufacture or processing. Merchandise imported for 
additional processing and eventual reexport out of the EC is eligible for 
custom-free treatment. 
 
The reexported goods may be partly or totally processed. The import duty and 
taxes are levied only on those goods that are not reexported and are finally 
sold in the EC. 
 
To qualify for inwards processing, a Dutch (or EC) firm must satisfy customs 
that it is necessary to use imported goods instead of EC goods; state an 
 
 
intention to export products manufactured from the imported goods (or 
equivalent goods available in the EC); and assure that, upon reexportation, 
the conditions set forth in the authorization are satisfied, the exported 
products are accounted for, and the entered goods are identifiable and 
relate to specific importations. 
 
In outwards processing, a Dutch firm may export goods for further 
manufacture or processing from the EC customs area and then reimport the 
final product. Duties and taxes are levied on the increased value added by 
the expatriate manufacturing or processing when the goods are returned to 
the Netherlands, not to the total value of the product. Only firms located 
in the Netherlands or another EC country are eligible to take advantage of 
this option, and they should first gain approval of the Dutch Customs 
authorities. 
 
Samples and Advertising Materials 
 
The Netherlands participates in the International Convention to Facilitate 
the Importation of Commercial Samples and Advertising Materials. Samples of 
negligible value imported to promote sales are accorded duty-free and 
tax-free treatment.  Prior authorization is not required. To determine 
whether the samples are of negligible value, their value is compared with a 
commercial shipment of the same product. Granting of duty-free status may 
require that the samples be rendered useless for future sale by marking, 
perforating, cutting, or other means. 
 
Imported samples of commercial value may be granted a temporary entry and 
exemption from custom charges.  However, a bond or cash deposit may be 
required as security that the goods will be removed from the country.  This 
security is the duty and tax normally levied plus 10 percent. Samples may 
remain in the country for up to 1 year. They are not permitted to be sold, 
put to their normal use (except for demonstration purposes), or utilized in 
any manner for remuneration. Goods imported as samples may be imported only 
in quantities constituting a sample according to normal commercial usage. 
 
Carnets 
 
As a result of various customs agreements, simplified procedures are 
available to U.S. business and professional people for the temporary 
importation of commercial samples and professional equipment. A carnet is a 
customs document that facilitates customs clearance for temporary imports of 
samples or equipment.  With the carnet, goods may be imported without the 
payment of duty, tax, or additional security. The carnet also usually saves 
time since formalities are all arranged before leaving the United States. 
 
A carnet is usually valid for 1 year from the date of issuance. The cost 
ranges from $120 to $250. A bond or cash deposit of 40 percent of the value 
of the goods covered by the carnet is also required. This will be forfeited 
in the event the products are not reexported and duties and taxes are not 
paid. 
 
Carnets are sold in the United States by the U.S. Council for International 
Business at the following locations: 1212 Avenue of the Americas, New York, 
NY 10036, (212) 354-4480; 3345 Wilshire Boulevard, Los Angeles, CA 90010, 
(213) 386-0767; and 1930 Thoreau Drive, #101, Schaumburg, IL 60173. 
 
Advance Rulings from Dutch Customs 
 
Prior to signing a long-term contract or sending a shipment of considerable 
value, it may be prudent for a U.S. exporter to first obtain an official 
 
 
ruling on the customs classification, duty rate, and taxes. Such requests 
should be sent to: Ministry of Finance, Director of Customs, Korte Voorhout 
7, The Hague. The request should describe the product, the material it is 
made from, and other details needed by customs authorities to classify the 
product correctly.  While customs will not provide a binding decision, the 
advance ruling usually will be accepted if the goods are found to correspond 
exactly to the sample of description provided. 
 
 
Value-Added Tax 
 
The value-added tax, most frequently called by its acronym VAT, is charged 
on the sale of goods and services within the country. Unlike the customs 
duty, which is the same for all EC member countries, the VAT is established 
by the tax authorities of each country and differs from country to country. 
At each stage of the manufacturing and distribution chain, the seller adds 
the appropriate amount of VAT (tax on the amount of value that the seller 
added to the product, plus the amount of VAT passed on to the seller by the 
supplier) to the sales price. The tax is always quoted separately on the 
invoice. The firm periodically subtracts the VAT paid on its purchases of 
goods and services from the VAT collected on sales and remits the balance to 
the government. This process repeats itself at each stage until the product 
is sold to the final consumer, who bears the full burden of the tax. The box 
below is a summary of the Dutch VAT rates. 
 
 
Value-Added Tax 
 
  exempted rate applies to exports 
 
  6 percent rate applies to such necessities of life as food, medicines, and 
transportation. 
 
  18.5 percent rate is the general or standard rate and applies to most 
goods. 
 
For imports into the Netherlands, the VAT is levied at the same rate as for 
domestic products or transactions. The base on which the VAT is charged on 
imports is the c.i.f. value at the port of entry, plus any duty, excise 
taxes, levies, or other charges (excluding the VAT) collected by customs at 
the time of importation. This total represents the transaction value of the 
import when it clears customs. The importer is liable for payment of customs 
duties, VAT, and any other charges at the time of clearing the goods through 
customs. Exports from the Netherlands are exempt from VAT since they are not 
consumed in the country, but will be subject to any tax imposed in the 
country of destination. Temporary imports that will be reexported are not 
subject to the VAT. The importer may have to post a temporary bond for the 
amount of customs duty and taxes as security which will be canceled when the 
goods are taken out of the country. 
 
The EC is seeking to harmonize the range of VAT rates among the 12 EC member 
nations. The EC Council has adopted guidelines for converging the VAT rates 
over an extended transitional period such as seeking to establish a minimum 
VAT rate for most products, lifting border tax controls, and defining which 
products will be allowed an exempted or zero VAT rate. Each country will 
still retain the collection and enforcement authority that currently exists. 
 
Excise Taxes 
 
Excise taxes are levied on a small number of products such as soft drinks, 
 
 
wine, beer, spirits, tobacco, sugar, and petroleum products. For imports, 
the excise tax is paid by the importer and is in addition to any customs 
duty or VAT. The EC plans to harmonize excise taxes and create the single 
internal market. 
 
Shipping Documents 
 
Shipments to the Netherlands require one copy each of the bill of lading (or 
air waybill) and the commercial invoice for customs clearance. There are no 
consular requirements, but certificates of origin may be required as set out 
below. 
 
U.S. Customs also requires two copies of the U.S. Shipper's Export 
Declaration (U.S. Department of Commerce Form 7525V) for goods valued at 
$1,500 or more. A declaration form must be completed for all shipments by 
regular mail or parcel post valued at $500 or more. The form must include 
the harmonized commodity number of the exported product as well as the 
weight stated in metric units. When sending goods through the mail, the 
exporter should inquire at the post office as to the proper documentation 
needed for mail shipments. For additional information or assistance on 
export documentation, readers should consult publications such as the 
Exporter's Encyclopaedia, published by Dun's Marketing Services or contact a 
local U.S. Department of Commerce International Trade Administration 
district office. 
 
Although no special format is prescribed for the commercial invoice, it is 
advisable to include the following: date and place of shipment; name (firm's 
name) and address of the seller and buyer; method of shipment; number, 
markings of the packages, and their numerical order; description of the 
goods using the usual commercial description according to kind, quality, 
grade, and the weight (gross and net, in metric units), along with any 
factors increasing or decreasing the value; agreed price of goods; unit 
cost; total cost f.o.b. factory plus shipping; insurance charges; delivery 
and payment terms; and the signature of a responsible official of the 
shipper's firm. Bills of lading should bear the name of the party to be 
notified. The consignee needs the original bill of lading to take possession 
of the goods. 
 
Certificates of origin are required for a small number of goods such as 
textile products. The need for a certificate of origin should be ascertained 
directly from the importer or from the appropriate customs authority. 
Letter-of-credit terms may stipulate that a certificate of origin be 
provided. Customs authorities accept certificates of origin issued by 
authorized local U.S. chambers of commerce or boards of trade. 
 
 
Marketing and Labeling 
 
With only minor exceptions, there are no general requirements for marking 
imported goods with the country of origin. Requirements for specific 
products should be obtained from the importer. The import, export, or 
transit of non-Dutch goods having markings which would lead one to believe 
that the goods are of Dutch manufacture or origin is prohibited. 
 
There are no regulations for the marking of shipping packages. Good shipping 
practice dictates that packages should bear the consignee's mark and be 
numbered unless the shipment is such that the content of the packages can be 
readily identified without numbers. 
 
Hallmarking of gold and silver articles is required before they can be 
 
 
offered for sale. Only small tolerances are allowable for manufacturing 
errors. The hallmarking may done by a Netherlands hallmarking office after 
importation. 
 
Imports of certain commodities, including numerous foodstuffs, are subject 
to special regulations regarding the manner in which they must be labeled to 
show manufacturer, composition, content (in metric units), and country of 
origin. In view of the complexity of these regulations and changing 
requirements, information should be requested from the importer prior to 
shipment. When the services of an importer are not available, information 
can be obtained directly from the appropriate Dutch authority listed at the 
end of this publication. For agricultural and food products, the U.S. 
exporter should contact the U.S. Department of Agriculture for marketing and 
labeling information and exporting assistance. 
 
Import Licensing 
 
Only a small number of goods of U.S. origin require import licenses, mostly 
agricultural and food items. Other items subject to import licensing 
requirements include coal and lignite fuel, a few specified base metal 
products, various apparel and textile products, and controlled items such as 
arms and munitions. Licenses are generally rapidly granted for goods of U.S. 
origin. 
 
Licenses are not transferable. They may be used to cover several shipments 
within the total quantity authorized. In general, the goods involved are 
indicated on the license by the Harmonized System classification number and 
the corresponding wording of the tariff position. 
 
Technical Standards 
 
The metric system is the key measurement system in international trade; the 
United States is the only major nation where it is not in full use. The 1988 
Trade Act states that the metric system is the preferred system for weights 
and measures. American firms can be at a serious disadvantage in world 
markets since overseas buyers are reluctant to accept nonstandard 
(nonmetric) products since replacement parts and tools are less available 
and serious safety risks could result by mixing metric and nonmetric parts. 
 
As a member of the EC, the Netherlands applies the product standards and 
certification approval process developed by the Community. The Netherlands 
is required 
by the 1958 Treaty of Rome to incorporate in its national laws the EC 
directives. 
 
With the development of a single product standard, U.S. exporters may find 
that it is easier to comply with one EC-wide standard rather than having to 
meet several individual national standards when exporting to Europe. 
 
European Community Standards 
 
As part of the 1992 program, key product areas will be regulated at the 
Community level for conformance to mandatory requirements to protect the 
health and safety of consumers, as well as the environment. To indicate this 
conformance to the mandatory requirements, a CE mark must be placed on all 
regulated products by the manufacturer or a representative before they can 
be sold on the EC market. The applicable product testing and certification 
requirements for individual product categories are specified in the various 
EC directives. The CE mark relates only to the mandatory health, safety, and 
environmental requirements established by the EC; it does not indicate 
 
 
conformity to European product standards. Thus, national marks of conformity 
with product standards remain compatible with the CE mark and both may be 
applied to the product. It should be noted, however, that the CE mark does 
replace all national safety marks for the regulated products. 
 
The EC Commission has released The Global Approach to Certification and 
Testing, a document that recommended harmonized testing and certification 
procedures within the Community. These proposals included establishing a 
"modular" system for demonstrating product compliance. Under this system, 
methods of demonstrating product conformity range from having the 
manufacturer self-certify the product to having a private testing company 
type-approve the product and provide market surveillance, depending on the 
probability and type of product risk. As standards and certification 
requirements are important in international trade, it is expected that more 
U.S. testing laboratories will be able to certify that products comply with 
EC requirements. 
 
Assistance on Standards 
 
U.S. firms exporting to Europe are confronted with both national and EC 
product standards. Further, these regulations occasionally change to meet 
new technology and more stringent demands. Exporters can stay fully informed 
on the latest EC technical standards activities by contacting the National 
Institute of Standards and 
Technology (NIST). A part of the U.S. Department of Commerce, NIST offers 
industry an in-depth reference system on EC standards information gathered 
from the two European standards bodies tasked to write the EC 1992 
norms--the European Committee for Standards (CEN) and the European Committee 
for Electrotechnical Standardization (CENELEC). 
 
NIST also can provide updated information from the EC which will elaborate 
on directives and provide assistance in identifying EC and member state 
standards and regulations. For more information, contact NIST at (301) 
975-4038. 
 
Also, the Single Internal Market Service, International Trade 
Administration, Room 3036, U.S. Department of Commerce, Washington, DC 
20230, publishes regular updates on the status of the EC 1992 directives. To 
obtain copies of directives, amendments, and published updates, or to obtain 
a complete list of directives that could affect product sales to the 
Netherlands or another EC country, call (202) 377-5276. Copies are available 
at a nominal fee. 
 
Other valuable sources of information with regard to foreign standards 
include the American National Standards Institute, 1430 Broadway, New York, 
NY 10018, (212) 354-3300, the Department of Commerce's National Technical 
Information Service, Springfield, VA 22161, (703) 557-4733, as well as 
various trade associations that follow international activities for their 
membership. 
 
The European Electrical Standards Committee (CENELEC), a private 
organization, administers an agreement on harmonized standards and testing 
for electronic components. CENELEC sets technical specifications for 
components and provides that a certification of quality issued by an 
authorized institution in any member country will be recognized in the other 
participating nations with no additional testing required. 
 
Electrical current in the Netherlands is provided at an alternating current 
of 50 cycles, 1 and 3 phase. The voltage is 220/380 with 3 and 4 wires. 
Service interruptions are rare and the frequency of the current is stable. 
 
 
The electrical plug is the standard plug B. 
 
Weights and Measures 
 
The Netherlands uses the metric system of weights and measures called the 
International System of Units (SI).  The European Community has established 
standardized packaging units for numerous products which should be consulted 
by U.S. exporters. Labeling must be in metric 
units for all imported products to be commercialized in the Netherlands. 
Products are allowed to be imported and then labeled in SI metric units 
prior to sale. Dual labeling information is permitted, but the nonmetric 
information must not predominate. The U.S. exporter would be well advised to 
first check with the Dutch importer to ensure that the package size and 
labeling complies with all requirements prior to shipment. 
 
Detailed information on the European Community's metric and packaging 
requirements may be obtained from: Office of European Community Affairs, 
Room 3036, U.S. Department of Commerce, Washington, DC 20230, (202) 377-2905. 
 
U.S. Export Controls 
 
For the purpose of national security, foreign policy, or short supply 
considerations, the United States controls the export of goods and 
technology with two broad categories of export licenses--general and 
validated. The vast majority of U.S. exports are shipped abroad under 
general licenses with no formal application required. To determine what kind 
of export license is required, exporters should consult the Export 
Administration's regulations for complete details or obtain assistance from 
the local U.S. Department of Commerce district office. 
 
As an overview, the first step in the export licensing process is to 
determine whether a product requires a general or validated license. 
Determine what is being exported, the destination of the product, its 
end-use, and the organization that will be using the product. Check the 
schedule of "Country Groups" listed in the Export Administration regulations 
to determine the destination category; check the "Commodity Control List" to 
determine if the product requires a validated license for shipment to that 
particular country; and determine if any special restrictions are in effect. 
 
If the product is not on the control list, then it can be exported under a 
general license. The U.S. exporter simply completes the U.S. Shippers Export 
Declaration, Form 7525-V, providing details of the shipment; includes a 
commercial invoice; and exports the goods. If the product is on the control 
list, a validated license is needed. An application must be made and an 
export license granted. As a general rule, an exporter will need a validated 
license (1) if the products are controlled or in short supply regardless of 
the country of destination; (2) for any commodity to a destination with 
foreign policy concerns; or (3) for unpublished technical data to certain 
destinations. Certain 
special licenses are also issued to cover large projects or repeated sales 
through a foreign distributor. 
 
For assistance in determining what type of license is needed and to initiate 
the processing of an application, contact your local Department of Commerce 
district office or the Bureau of Export Administration, Office of Export 
Assistance, Room H-1099D, U.S. Department of Commerce, Washington, DC 20230, 
(202) 377-4811. 
 
Registration of Patents, Trademarks, and Designs 
 
 
 
The Netherlands has legislation for the protection of patents, trademarks, 
and industrial designs. It is a member of the Paris Union, which adheres to 
the International Convention for the Protection of Industrial Property. 
Detailed information and applications for patents, registration of 
trademarks, and for design protection should be obtained from: Patents 
Council, Octrooiraad, Patentlaan 3, 2288 EE Rijswijk (ZH). 
 
European Patent Convention 
 
The Netherlands is a signatory to the European Patent Convention, which 
provides for a centralized European-wide patent protection system. The 
European Patents Act of 1977 provides increased legal protection, a patents 
court, and guidelines for compensation of an inventor. 
 
The European Patent Convention has simplified the process for obtaining 
patent protection in the EC member states. Under the European Convention, an 
applicant for a patent is granted a preexamined 15-year, nonrenewable 
European patent that has the effect of a national patent in all 16 countries 
that are signatories of the convention, based on a single application to the 
European Patent Office. This procedure should expedite the granting of 
patents. However, infringement proceedings remain within the jurisdiction of 
the national courts, which could result in some divergent interpretations. 
For information, write to the European Patent Office, Motorama-Haus, 
Rosenheimer Strasse 30, Munich, Germany. 
 
Copyrights 
 
Both the Netherlands and the United States are signatories of the Universal 
Copyright Convention, which provides for mutual copyright protection. The 
Netherlands is also a member of the Berne Convention, which forms the 
International Union for the Protection of Literary and Artistic Works. 
 
 
INVESTMENT 
 
Investment Climate 
 
The Dutch Government actively promotes American and other foreign 
investment. Economic policies are designed to foster a climate conducive to 
business and economic development and to attract foreign investment that 
will expand employment opportunities. 
 
The U.S. & Foreign Commercial Service in The Hague has prepared an 
Investment Climate Statement for American firms seeking to invest. The 
report covers topics of interest to potential investors and reviews 
barriers, repatriation of funds, and ease of establishment of operations. 
Prospective investors should contact the Netherlands Desk Officer at (202) 
377-5401 for a copy of this report. 
 
There are no restrictions on foreign ownership of firms nor any threat of 
nationalization. American investors are provided national treatment in all 
respects, including grants and assistance. The government is stable and has 
a long-standing policy of attracting business. Dutch Customs is efficient 
and shipments are cleared with a minimum of delay. 
 
Investment Incentives 
 
Investment incentives range from nonfinancial aspects to specific and 
detailed tax breaks. These incentives are provided on a case-by-case basis 
and should be discussed with the local Dutch authorities involved in plant 
 
 
location. Financial incentives may include a reduced tax rate to free grants 
to assist in employee training, as well as capital loans.  Low-cost 
facilities (industrial estates) are immediately available for rent or sale. 
Funds may be easily repatriated and foreign executives receive favorable tax 
treatment. 
 
U.S. Investment in the Netherlands 
 
U.S. direct investment in the Netherlands at the end of 1990 was $17 billion 
and accounted for nearly half of all foreign investment. Most U.S. 
investments are in the chemical, metalworking, and engineering industries 
and in other technologically advanced and export-oriented sectors. 
 
There are approximately 1,200 U.S. companies in the Netherlands which are 
primarily taking advantage of a Dutch manufacturing location for export to 
the European market. 
 
Legislation Governing Investment 
 
The establishment of a business enterprise in the Netherlands is as simple 
as setting up one in the United States. Firms must register with the local 
and tax authorities. A foreign investor has the same rights and obligations 
as a Dutch firm. For certain business sectors, such as broadcasting, the 
government is empowered to screen applications for new investments. 
 
Dutch municipal authorities have established various codes and regulations 
for the location and construction of industrial enterprises. Compliance with 
local zoning and construction regulations is mandatory. Firms are required 
to maintain complete business accounts and records, with simplified 
procedures permitted for small firms. Accounting books must be on the double 
entry principle. 
 
The European Community has promulgated a number of business directives which 
have been implemented by the Netherlands in national law. One directive 
applies to limited liability companies and specifies accounting procedures, 
audits, and annual reporting requirements. 
 
Foreign Exchange Regulations 
 
Capital and profits of American firms may be repatriated with little 
restriction on currency exchange for business activities. Responsibility for 
exchange control is held by the Central Bank but much of the enforcement 
activity has been delegated to commercial banks authorized for this purpose. 
 
The Netherlands participates with Belgium, Denmark, France, Germany, 
Ireland, Italy, and Luxembourg in the European Monetary System (EMS). The 
EMS provides for stable exchange rates among the participants in order to 
promote a steady flow of trade and reduce speculation in exchange rates. 
 
Under the EMS agreement, the Dutch maintain a spot exchange rate between the 
guilder and currencies of the other participants within a stated trading 
range (plus or minus 2.25 percent for most currencies) expressed in European 
Currency Units (ECUs). Rates for currencies not participating in the EMS, 
such as the U.S. dollar, are established on the market. (Check the financial 
pages of the 
daily newspaper for foreign exchange rates.) The forward exchange market is 
regulated to permit coverage of import and export of goods and services. 
 
Entry and Repatriation of Capital 
 
 
 
The Central Bank screens and approves all foreign investment. Remittance of 
dividends and profits and the repatriation of capital must also have prior 
Central Bank approval, but this is mainly a formality. Royalty agreements 
between resident and nonresident companies must be approved by the Central 
Bank. These approvals are routinely granted and serve more as a monitoring 
function than as a method of capital control. 
 
Dutch laws are very liberal toward trade and industry. There are no general 
prohibitions against the acquisition of majority holdings by foreign 
interests in Dutch companies or against foreign ownership of either business 
entities or real property. Moreover, there are no nationality requirements 
for directors or shareholders in Dutch commercial entities. 
 
 
Types of Business Organizations 
 
The business form most widely employed, and usually of greatest interest to 
American executives, are the private limited companies. Other forms of 
business organizations will also be familiar to an American firm seeking to 
establish in the Netherlands. Firms interested in starting a business in the 
Netherlands should obtain legal advise and make detailed inquiries on the 
current law and commercial requirements. 
 
All companies must comply with administrative and commercial regulations. 
All business organizations are also required by law to keep books and 
prepare yearly balance sheets.  Records of business operations must be 
maintained for at least 10 years.  Organizations must register for tax 
purposes (such as income tax and VAT) and with the Social Security Office. 
All business organizations, as well as individuals who are in business for 
themselves, are required to register in the Commercial Trade Register 
(Handelsregister) kept by the local chamber of commerce. Registration is 
also required for appointment of agents who are authorized to conclude 
agreements on behalf of foreign principals. The register is maintained by 
the local chambers of commerce and is open to public inspection. An annual 
fee is charged for registration. 
 
The information required for the register varies with the type of 
organization but usually includes: firm's name, purpose, trade name, the 
firm's constitution, shareholders' names and addresses, number of shares and 
paid up capital, the name address and nationality of each supervisory and 
managing director or partner, and limits of authority to bind the 
organization. 
 
The Dutch commercial code recognizes the following major types of business 
organizations (Dutch name given in parenthesis): 
 
  Proprietorship (Eenmanszaak) 
  General partnership (Vennootschap onder firma) 
  Limited partnership (Commanditaire Vennootschap) 
  Civil partnership (Maatschap) 
  Cooperative (Cooperatie) 
  Corporation (Naamloze Vennootschap, abbreviated NV) 
  Private Company (Besloten Vennootschap met beperkte aansprakelijkheid, 
abbreviated BV) 
 
The most common types of business organizations are the private firm or 
partnership for the smaller enterprise and the public corporation (NV) or 
private corporation (BV) for larger enterprise.  Firms in which sizable 
amounts of capital are to be infused will usually find the NV or BV best 
suited for their use. 
 
 
 
Proprietorship (Eenmanszaak) -- This is an unincorporated business owned by 
one person who receives the profits and incurs the liabilities personally. 
The business is considered as part of the owner's total assets and 
liabilities for legal and tax purposes. 
 
General Partnership (Vennootschap onder firma) -- In a general partnership, 
the individuals operate a business under a common name.  The partners are 
the owners and managers of the firm and have unlimited liability. They are 
jointly and severally liable for any obligations of the firm. There are no 
requirements regarding capital or nationality of the partners who may be 
individuals or commercial entities. Transfer of an interest in the 
partnership must be approved by the other partners. Upon retirement or 
leaving the partnership, the partner remains responsible for any liabilities 
incurred by the firm before retirement or departure. A written partnership 
agreement is required by law with the rights and duties of the partners 
clearly stated. 
 
Limited Partnership (Commanditaire Vennootschap) -- A limited partnership is 
similar to a general partnership except it has two kinds of partners:  one 
or more general 
partners who are unconditionally liable for all the firm's activities and 
one or more limited partners who are not active in management of the firms 
and whose liability is limited to their capital contribution.  A limited 
partner's name may not appear in the firm's name unless previously a general 
partner. A limited partner who does not conform to these conditions will be 
considered a general partner with full liability. 
 
Limited Partnership with Shares (Commanditaire Vennootschap op Aandelen) is 
similar to the limited partnership except that the interests of the limited 
partners are represented by transferable shares. 
 
Civil Partnership (Maatschap) -- This is a special type of partnership 
formed under and governed by civil law rather than commercial law. The 
maatschap is used mainly in the professions and is a relatively unimportant 
type of business organization in the commercial field. Because of the 
personal nature of a maatschap, special provisions cover the rights and 
duties of the partners. For example, the partners are liable only for debts 
that they incur themselves and for a proportional share of the liabilities 
(and assets) that the partnership incurs.  They have responsibility for 
individual debts and a pro rata liability for the partnership debts. The 
civil partnership is useful for nonprofessionals who want a silent 
partnership arrangement. The maatschap is not required to be registered with 
the Register of Companies. 
 
Cooperative (Cooperatie) -- The cooperative is a special type of entity 
formed to represent the collective interests of its membership, such as 
buying or selling, rather than primarily an establishment to make profits 
for investors.  This type of association permits the free entry and exit of 
its members from the cooperative society.  The organization's name must 
include the word cooperative (cooperatief) and must give a general 
indication of its purpose such as a consumer, dairy, or insurance 
cooperative. The cooperative name must also include the degree of liability 
its members are exposed to:  WA, unlimited; BA, limited; or UA, no liability. 
 
Corporation (Naamloze Vennootschap or NV) -- The advantages of being a 
corporation (NV) in the Netherlands include the limited liability for 
shareholders, entering into contracts, ability to sue (and be sued), and 
transferability of shares. 
 
 
 
There are several steps to form a NV: (1) executation of the articles of 
incorporation before a notary by at least two of the company's founders, (2) 
the submission of notarized 
articles to the Netherlands' Ministry of Justice for review for legal 
compliance, (3) publication of the articles and the ministry declaration in 
the Official Gazette (Nederlandse Staatscourant), and (4) registration of 
the NV with the local chamber of commerce. 
 
The articles of incorporation must be in Dutch and be executed before, and 
registered by, a notary.  The name and location of the principal 
administrative office and purpose of the company must be provided.  The 
amount of capital, number of shares owned by each of the founders must also 
be indicated.  The first board of directors, if there is to be one, is 
included in the articles with later appointments to the board made at the 
general stockholders' meeting. 
 
Included in the articles of incorporation must be information on any special 
agreements that will obligate the company being set up in the future.  Such 
expressed or tacit agreements may relate to acquisition of shares on a 
preferential basis or assuring the founder of a profit or payment. After the 
company has been established, management can enter into such agreements only 
if it has explicit authority in the articles of incorporation. 
 
The name of the corporation must begin or end with Naamloze Vennootschap or 
its abbreviation NV, which is the more common practice. The firm's name 
should either be in Dutch, or if in another language, include some 
additional name such as Nederland, Holland, or the place of establishment of 
the company. Any business name previously in legal use by another company, 
or one that may cause confusion between two firms, may not be used. 
 
The principal administrative office of a Dutch company or foreign subsidiary 
must be in the Netherlands if it is to have Dutch nationality.  Transfer 
abroad of the principal administrative office deprives the company of Dutch 
nationality.  Where the activities of the company are actually conducted is 
of no relevance in establishing nationality if the company's principal 
administrative office is in the Netherlands. 
 
The NV, whether domestically or foreign owned, may raise capital by public 
or private issue of shares in the Netherlands. The typical NV has three 
separate and distinct authorities: the stockholders, board of directors, and 
managing board. Responsibilities among these three bodies are governed by 
the commercial code and the articles of incorporation. The stockholders, as 
owners of the firm, exercise authority at the general shareholders meeting. 
Each shareholder has voting rights proportional to the 
stocks held.  The board of directors is charged by the general meeting of 
shareholders with supervision of the management of the firm. The managing 
board is entrusted with managing the affairs of the firm, administering to 
the business activity, care of the property and other assets, and 
representing the interests of the shareholders and the firm. 
 
Private Company (Besloten Vennootschap met beperkte aansprakelijkheid or BV) 
-- The private company or BV is the most common from of business 
organization in the Netherlands. This form of organization is similar to the 
NV, but has a more closed character as shown by differences in the legal 
provisions concerning shares and lack of regulations requiring disclosure of 
annual accounts. 
 
The shares of a BV must be registered, but cannot be sold on the stock 
market or offered for public subscription. Usually the BV bylaws are written 
to restrict the transfer of shares. For example, a shareholder may transfer 
 
 
shares only to a very limited category of relatives without the prior 
approval of the company oversight board established for that purpose without 
first offering the shares to other existing shareholders. The most important 
advantage of a BV is the lack of a requirement to publish financial reports 
as a NV must do.  However, firms in the insurance or banking sector that 
have issued bearer bonds or certificates and that have its shares or bonds 
listed on the stock exchange must file financial reports. 
 
European Economic Interest Group (EEIG) -- Since the formation of the 
European Community, cross-border business activity has been increasing.  The 
European Economic Interest Group (EEIG) is a legal arrangement developed by 
the EC to encourage this pan-European trade.  An EEIG must have a minimum of 
two member firms that maintain head offices or main activities in different 
EC member countries. An individual, a company, or other organization 
established in the EC may be a member or an EEIG. This would be advantageous 
for an activity that would be too costly or risky for one firm to undertake, 
but becomes profitable if carried out with other firms. 
 
Branch versus Subsidiary -- To undertake market development, some firms 
prefer to establish a branch or subsidiary in the Netherlands. A branch is 
easy to establish and the firm can employ its own sales force rather than 
rely on agents or distributors.  A branch must be enrolled with the Register 
of Companies and file information about the branch and foreign parent. The 
main drawback with a branch is that the parent firm has unlimited liability 
for the Dutch branch operations. 
 
A subsidiary is also easily set up. Liability extends only to the amount of 
the issued shares for the subsidiary. An American firm usually elects to 
establish a subsidiary rather than a branch. 
 
OVERVIEW OF TAXES 
 
The information in this section is subject to change and is designed to 
provide general information and assistance regarding taxes. American firms 
should obtain professional assistance prior to making a commitment that 
applies to a specific case which could have a tax impact. 
 
Individual Taxation 
 
The Dutch apply taxes on resident and nonresident individuals. Income tax 
rates are fixed annually.  For 1991, the top rate was 60 percent of taxable 
income for individuals on amounts above Dfl. 85,930. On the combined income 
and net worth taxes, the maximum rate was 80 percent for individuals. 
 
While Dutch residents are liable to taxes on all of their worldwide income, 
nonresidents are taxed only on that part of their income earned in the 
Netherlands. Individuals that reside in the Netherlands and work for a 
foreign company without becoming residents are subject to taxation on a 
remittance basis only. To avoid a problem of double taxation, the Dutch have 
concluded a number of treaties with other countries, including the United 
States. 
 
Foreign Executives 
 
To attract foreign firms, the Dutch provide a 35 percent tax concession for 
foreign employees.  This conession is designed to allow for the additional 
financial costs of a temporary assignment in the Netherlands. The Dutch have 
a system of payroll witholding by the employer. 
 
Corporate Taxes 
 
 
 
As of 1991, the corporate tax rate was 40 percent of the first 250,000 Dutch 
guilders ( ) in taxable income and 35 percent on amounts over that sum. 
 
EMPLOYMENT 
 
Industrial Relations 
 
Pay levels and other conditions of employment are agreed on through 
collective bargaining between employers and 
employees. Some areas, such as working hours, safety, and holidays, are 
defined by law. 
 
Worker Advisory Councils 
 
The appointment of workers on the corporate board or establishment of joint 
employer/worker councils, as found in some other European countries, is 
common in the Netherlands and is a matter of negotiation between management 
and the union. Such councils are found in larger firms and are considered in 
terms of a forum or means of communication. Dutch legislation provides for 
worker participation on the boards. 
 
Work Hours 
 
Business hours for most banks and offices are from 9:00 a.m. to 5:00 p.m. 
Stores and shops are open from 9:00 a.m. to 6:00 p.m. with many open until 
9:00 p.m. at least one night a week.  Stores are closed on Sunday. 
 
Equal Opportunity 
 
The Dutch comply with EC directives on employment by adopting the directives 
into national legislation. Equal pay legislation requires that a female be 
paid the same rate as a male for doing similar work and that employers do 
not discriminate based on sex or marital status. 
 
Work Permits 
 
Work permits are not required for EC nationals, but are required for 
nationals of other nations, including the United States. Persons going to 
the Netherlands to take up employment are urged to have a position 
established and a work permit already issued. Dutch firms interested in 
employing a worker from a non-EC country must make the application to the 
Ministry of Economic Affairs, Bezuidenhoutseweg 73, Postbus 20401, 2500 EK 
The Hague. 
 
GUIDANCE FOR BUSINESS TRAVELERS 
 
Business Courtesy 
 
There is solid sales potential for U.S. goods and services in the Dutch 
market.  It is a highly competitive market and the U.S. exporter must keep 
certain factors in mind to achieve maximum success. The "golden keys" of 
customary business courtesy, especially replying promptly to requests for 
price quotations and to orders, are a prerequisite for exporting success. In 
general, European business executives 
are more conservative than their American counterparts; therefore, it is 
best to refrain from using first names until a firm relationship has been 
formed. Friendship and mutual trust are highly valued, and once an American 
has earned this trust a productive working relationship can usually be 
counted upon. 
 
 
 
Dutch buyers appreciate quality and service and are also interested in 
delivered price.  Care must be taken to assure that delivery dates will be 
closely maintained and that after-sales service will be promptly honored. 
The Dutch, and Europeans in general, are concerned that after placing an 
order with an American supplier, the delivery date will not be honored. 
While there are numerous factors that may interfere with prompt shipment, 
the U.S. exporter must allow for additional shipping time and keep in close 
contact with the buyer. Meeting delivery schedules is of prime importance. 
It is much better to quote a later delivery date that can be guaranteed than 
promise an earlier delivery that is not completely certain. 
 
U.S. exporters should maintain close liaison with distributors and customers 
to exchange information and ideas. In most instances, mail, fax, or 
telephone communication is sufficient, but the understanding developed 
through periodic personal visits is the best way to keep distributors 
apprised of new developments and to resolve problems quickly. Prompt 
acknowledgement of correspondence by air mail or fax is recommended. 
 
Further, U.S. exporters should seriously consider warehousing in the 
Netherlands for speedy supply and service of their European customers. A 
vigorous and sustained promotion is often needed to launch products because 
of buying habits. Products must be adapted to both technical requirements 
and to consumer preferences. It is not sufficient to merely label a product 
in conformity to national requirements for the development of the full 
market potential. Consumers must also be attracted to the product by the 
label and packaging as well as ease of use. 
 
Commercial Language 
 
English usually can be used in commercial correspondence.  However, not all 
Dutch understand English and for retail products it is essential to provide 
advertising, labeling, and use instructions in Dutch.  If such literature 
cannot be provided, work with the Dutch importer or distributor to have the 
products labeled in the Netherlands. 
 
While language barriers pose no problems, some expressions and terms may 
have different meanings from 
those in the United States. To assure better understanding, it is well to 
define unfamiliar terms in commercial activities.  By reference and the use 
of INCOTERMS in an agreement, both parties will be using the established 
international set of commercial terms which helps to reduce possible 
misunderstandings and promotes fair dealing. See "Quotations and Payment 
Terms" section. 
 
Passport and Visas 
 
Every U.S. traveler must have a valid passport. No visa is required of U.S. 
citizens visiting the Netherlands for less than 3 months, but one is 
required for longer periods. An American citizen entering the Netherlands 
for permanent residence must register as soon as possible after entering the 
country. U.S. citizens planning to work in the country must first obtain a 
work permit. The permit is to be presented to immigration upon arrival. Such 
permits must be obtained by the Dutch employer and are usually granted only 
for specialized work. Management and skilled workers have no difficulty in 
obtaining work permits. 
 
Other Information 
 
With the ease of telephone communications, international calls are 
 
 
frequently the best method of arranging appointments and maintaining solid 
commercial relations. The Dutch are usually adept at handling business calls 
in English, but you must be prepared to expect some language problems. The 
time zone for the Netherlands is Greenwich mean time +1 or 6 hours ahead of 
the U.S. eastern standard time (EST + 6 hours). Fax machines have increased 
the speed and ease of international communications and should be used to 
maintain strong business ties. 
 
Medical services are excellent and hospitals compare with those in the 
United States. Common medical needs are readily obtained, and special 
supplies are normally available on short notice. An international 
certificate of vaccination is not required for travelers from the United 
States. Drinking water is excellent, most pharmaceuticals are available, and 
sanitation is at American standards. 
 
Rental automobiles are available at numerous locations. An international or 
state driving license is acceptable. 
 
Tipping is as appropriate in the Netherlands as it is in the United States. 
Generally, for cabdrivers and waiters, 15 percent is the norm. 
 
The electric current is alternating current, 50 cycle, 220 volts. American 
appliances, such as electric shavers or hair 
dryers, do not work and will be damaged if used without a converter. 
 
Conservative business attire is recommended at all times. Business 
appointments are also required and visitors are expected to be punctual. 
 
European Dates and Numbers 
 
In the Netherlands, as in the rest of Europe, dates are usually written in 
the sequence of day, month, and year. As an example, the Queen's Birthday 
(Koninginnedag) on April 30 is a national holiday and is usually found in 
written correspondence as 30 April 1993 or 17.3.1993. For currency or other 
numerical quantities, the Dutch use commas to markoff the decimal point 
(period) and use commas to denote the decimal amounts -- for example, 
1.234,45. 
 
Currency 
 
The basic monetary unit is the Dutch guilder or florein (usually indicated 
as Dfl, Nfl, or as  ). The guilder is issued in paper notes of  1,000, 250, 
100, 50, 25, and 10.  Coins are issued in units of  5,  2.50,  1, 25-, 10-, 
and 5-. 
 
The value of the guilder changes with respect to the U.S. dollar. Check the 
financial section of the daily newspaper for the current exchange rate. The 
average exchange rates for US$ are: 1984,  3.21; 1985,  3.32; 1986,  2.45; 
1987,  2.03; 1988,  1.98; 1989,  2.12; 1990,  1.82; and for 1991,  1.79. 
 
U.S. credit cards are usually accepted with proper identification such as a 
passport. Travelers checks are accepted, but visitors should inquire on the 
policy of the bank, hotel, or store before seeking to cash a personal check. 
 
Hotel Accommodations 
 
In view of the large number of travelers visiting the Netherlands for 
business and pleasure, all travelers are advised to make their hotel 
reservations in advance, especially during the busy summer months in order 
to assure the needed accommodations. 
 
 
 
Holidays 
 
The following dates, in box below, are the official statutory holidays when 
most commercial offices and banks are 
closed. Certain other days are celebrated as holidays within local 
jurisdictions. American holidays are observed by the U.S. Embassy and should 
be considered when telephoning or visiting the U.S. and Foreign Commercial 
Service staff there. 
 
 
                DUTCH  HOLIDAYS 
 
New Year's Day          January 1 
Good Friday       Variable 
Easter Monday           Variable 
Queen's Birthday        April 30 
Liberation Day          May 5 
Ascension Day           May 28 
Whit Monday (Pinksteren)            June 7 
Christmas Day           December 25 
Second Christmas Day          December 26 
 
 
SOURCES OF INFORMATION 
 
 
U.S. Government 
 
Simon Bensimon--Netherlands Desk Officer 
(Acts as consultant to assist American firms with developing export 
programs.) 
Room H-3043 
U.S. Department of Commerce 
14th Street and Constitution Avenue, NW 
Washington, DC 20230 
Tel (202) 377-5401 
 
Michael J. Hagedus 
Senior Commercial Officer 
American Embassy The Hague 
APO AE 09715 
Tel 011-31-70 310-9417 
Fax 011-31-70 363-2985 
 
Commercial Officer 
American Consulate General Amsterdam 
APO AE 09715 
Tel 011-31-20 664-8111 
Fax 011-31-20 675-2856 
Office of European Community Affairs 
(Duty rates and 1992 information) 
U.S. Department of Commerce 
Room H-3036 
Washington, DC 20230 
Tel (202) 377-2905 and 377-5279 
 
U.S. and Foreign Commercial Service (US&FCS) 
U.S. Department of Commerce 
(International Trade Administration offices located in major cities, consult 
 
 
telephone listings.) 
 
Bureau of Export Administration 
(Export licensing information) 
Room H-1099D 
U.S. Department of Commerce 
Washington, DC 20230 
Tel (202) 377-4811 
 
Standards Information Service 
National Institute of Standards and Technology 
Building 101, A629 
Gaithersburg, MD 20899 
Tel (301) 975-4040 
 
Seafood Inspection and Marketing 
National Marine Fisheries Service/NOAA 
Room 6490 
1335 East-West Highway 
Silver Spring, MD 20910 
Tel (301) 427-2379 
 
U.S. Small Business Administration 
Office of International Trade 
1441 L Street, NW, Room 501-A 
Washington, DC 20416 
Tel (202) 653-7794 
 
U.S. Department of Agriculture 
Foreign Agricultural Service 
Washington, DC 20228 
(Duties/quotas on agricultural goods: Tel (202) 447-2423) 
(Food regulations and labeling: Tel (202) 447-2144) 
(Trade issues and markets: Tel (202) 447-2144) 
 
U.S Census Bureau 
(Publishes a wide variety of trade statistics.  Check local municipal or 
university library for details.) 
Suitland, MD 20233 
(Shipper's Export Declarations: 
Tel: (301) 763-5310) 
(Trade data: Tel (301) 763-5140) 
 
U.S. Department of State 
Netherlands Desk Officer 
Northern European Division 
Washington, DC 20232 
Tel (202) 647-6071 
 
U.S. Department of Treasury 
Western European Office 
15th Street and Pennsylvania Avenue, NW 
Washington, DC 20230 
Tel (202) 566-2009 
 
U.S. Department of Labor 
(Labor reports and statistics) 
Bureau of Labor Statistics 
200 Constitution Avenue, NW 
Washington, DC 20232 
 
 
Tel (202) 523-1221 
 
Export-Import Bank of the United States 
811 Vermont Avenue, NW 
Washington, DC 20571 
Tel (202) 566-8990 
 
 
Other Organizations 
 
American National Standards Institute 
1430 Broadway 
New York, NY 10018 
Tel (212) 642-4900 
 
American Chamber of Commerce 
in the Netherlands 
Carnegieplein 5 
2517 KJ The Hague 
Tel 011-31-70 365-9808 
 
U.S. International Chamber of Commerce 
156 Fifth Avenue 
New York, NY 10010 
Tel (212) 206-1150 
 
Netherlands Chamber of Commerce 
in the United States 
65 Broadway 
New York, NY 10006-2503 
Tel (212) 248-0008 
 
U.S. Chambers of Commerce 
(For certificates of origin, contact your local office) 
 
European Community Information Service 
2100 M Street, NW 
Washington, DC 20037 
Tel (202) 862-9500 
 
Foreign Credit Insurance Association 
40 Rector Street 
New York, NY 10006 
Tel (212) 306-5000 
 
U.S. Council for International Business 
(Carnets to simplify Dutch customs clearance with business samples) 
1212 Avenue of the Americas 
New York, NY 10036-1689 
Tel (212) 354-4480 
(There are branch offices in Houston, Boston, San Francisco, Los Angeles, 
Miami and Schaumburg, IL.) 
 
Underwriter's Laboratories, Inc. 
Technical Assistance to Exporters 
333 Pfingster Road 
Northbrook, IL 60062 
Tel (312) 271-8129 
 
Tax and Accounting Firms 
 
 
 
Arthur Andersen 
1666 K Street, NW 
Washington, DC 20006 
Tel (202) 862-3100 
 
Deloitte and Touche 
10 Westport Road 
Wilton, CT 06897 
Tel (203) 761-3000 
 
Ernst and Young International 
787 Seventh Avenue 
New York, NY 10019 
Tel (212) 773-6488 
 
KPMG Peat Marwick 
767 5th Avenue 
New York, NY 10153 
Tel (212) 909-5000 
 
Price Waterhouse 
1251 Avenue of the Americas 
New York, NY 10020 
Tel (212) 489-8900 
 
 
Dutch Embassy and Agencies 
 
The Netherlands Embassy 
Commercial Section 
4200 Linnean Avenue, NW 
Washington, DC 20008 
Tel (202) 244-5300 
 
The Netherlands Foreign Investment Agency 
Industrial Commission of the Netherlands 
Rockefeller Plaza 
New York, NY 10020 
Tel: (212) 246-1434 
 
The Netherlands Tourist Office 
355 Lexington Avenue 
New York, NY 10036 
Tel: (212) 370-7360 
 
Amsterdam Stock Exchange 
Beursplein 5 
1012 JW Amsterdam 
 
BENELUX Trademarks Office 
Bankastraat 151 
2585 EM The Hague 
 
Central Statistics Bureau 
Postbus 4481 
6401 CZ Heerlen 
 
Customs Directorate 
Ministery of Finance 
 
 
Casuariestraat 32 
2511 VB The Hague 
 
Dutch Employer's Organizations 
Prinses Beatrixlaan 5 
2595 AH The Hague 
 
Holland International Distribution Council 
(Advises on all aspects of shipping, warehousing, and distribution in the 
Netherlands.) 
P. O. Box 11674 
2502 AR The Hague 
 
Netherlands Central Bank 
Westeinde 1 
100 AB Amsterdam 
 
Netherlands Chamber of Commerce 
Alexander Gogelweg 16 
2517 JH The Hague 
 
Netherlands Employer's Organization 
Prinses Beatrixlaan 5 
2595 AH The Hague 
 
Ministry of Agriculture 
Bezuidenhoutseweg 73 
Poustbus 20401 
2500 EK The Hague 
 
Ministry of Economic Affairs 
Bezuidenhoutseweg 30 
2500 EZ The Hague 
 
Ministry of Finance 
Korte Voorhout 7 
2500 EE The Hague 
 
Ministry of Foreign Affairs 
Bezuidenhoutseweg 67 
2500 EB The Hague 
 
Ministry of Justice 
Schedeldoekshaven 100 
Postbus 20301 
2500 EH The Hague 
 
Ministry of Social Affairs 
Zeestraat 73 
Postbus 20801 
2500 EV The Hague 
 
Nederlands Normalisatie Instituut 
Kalfjeslaan 2 
2623 AA Delft 
 
Netherlands Patents Council 
Patentlaan 3 
2288 EE Rijswijk (ZH) 
 
 
 
Royal Dutch Union of Small & Medium Enterprises 
Broekmolenweg 20 
2289 BE Rijswijk 
 
 
U.S. Publications and References 
 
Most of the following references and publications may be ordered 
from the Superintendent of Documents, U.S. Government Printing Office, 
Washington, D.C. 20402 
Tel: (202) 783-3238 
 
Business America 
U.S. Department of Commerce 
(Biweekly magazine of international trade.) 
 
Commerce Business Daily (CBD) 
U.S. Department of Commerce 
(Lists foreign commercial opportunities as reported by the Foreign 
Commercial Service. The CBD is available for review at Commerce's ITA 
district offices, the Small Business Administration, and many public 
libraries.) 
 
Foreign Economic Trends--Netherlands 
U.S. Department of Commerce 
(Economic conditions with commercial implications.) 
 
Foreign Labor Trends--Netherlands 
U.S. Department of Labor 
Bureau of International Labor Affairs 
Washington, DC 20402 
(Annual information on labor trends.) 
 
National Trade Data Bank 
U.S. Department of Commerce 
(CD-ROM disk containing extensive data for U.S. exporters.  The first stop 
when conducting market research.  Call (202) 377-1986 for technical 
specifications and ordering.) 
 
U.S. Census Bureau 
(Publishes a wide range of U.S. trade statistics on imports and exports by 
product and country. Information available at most university or municipal 
libraries.) 
 
A Basic Guide to Exporting 
U.S. Department of Commerce 
(A primer on exporting and sources of information.) 
 
Key Officers of Foreign Service Posts: Guide for Business Representatives 
U.S. Department of State 
(Lists names and addresses of key American officers overseas.) 
 
Other Publications 
 
American Chamber of Commerce Directory 
(Annual directory of member firms.) 
American Chamber of Commerce in the Netherlands 
Carnegieplein 5 
2517 KJ The Hague 
Tel 011-31-70 365-9808 
 
 
 
Capital Formation and Investment Incentives Around the World 
Matthew Bender & Co. 
11 Pennsylvania Plaza 
New York, NY 10001 
 
Exporters' Encyclopaedia 
(Provides detailed worldwide information on all aspects of exporting and 
country regulations.) 
Dun's Marketing Services 
3 Sylvan Way 
Parsippany, NJ 07054 
Tel (201) 605-6000 
 
Dun's Marketing Lists 
(Contact lists of foreign firms.) 
Dun's Marketing Services 
3 Sylvan Way 
Parsippany, NJ 07054 
Tel (201) 605-6000 
 
Political Risk Forecasts 
(Risk factors related to finance, investment, and business outlook.) 
Political Risk Services 
106 Fulton Street 
New York, NY 10038 
Tel (202) 233-1080 
 
PIERS-Port Import/Export Reporting Service  (Reports on imports and exports 
by product, consignee, origin, destination, quantities, weights, for 47 
major U.S. ports.) 
Journal of Commerce--PIERS 
Two World Trade Center, 27th Floor 
New York, NY 10048 
Tel (212) 837-7063 
 
International Trade Reporter: Shipping Manual 
Bureau of National Affairs 
1231 25th Street, NW 
Washington, DC 20037 
Tel (202) 452-4200 
 
Investing, Licensing & Trading Conditions Abroad 
Business International Corporation 
215 Park Avenue, South 
New York, NY 10017 
Tel (212) 460-0600 
 
Kompass Directory 
(Business directory.) 
Vol. I -- Names and addresses of firms by industry 
Vol. II -- Summary of information on companies. 
 
International Financial Statistics 
(Monthly financial statistics.) 
International Monetary Fund 
Publications Service 
700 19th Street, NW 
Washington, DC 20431 
Tel (202) 623-7430 
 
 
 
OECD Economic Survey-Netherlands 
(Annual analysis of economic trends and prospects.) 
Organization for Economic Cooperation and Development 
1750 Pennsylvania Avenue, NW 
Washington, DC 20006 
Tel (202) 724-6323 
 
U.S. Firms, Subsidiaries, and Affiliates in the Netherlands 
World Trade Academy Press 
Suite 509, 50 East 42 Street 
New York, NY 10017 
Tel (212) 697-4999 
 
Yellow Pages Telephone Directories 
(Obtain directories for Dutch cities at library or order through telephone 
company.) 
 
AT&T Language Line Services 
(AT&T provides interpreters 24 hours a day in 140 languages on-line or by 
fax and mail.) 
Call 1 (800) 367-9559 for subscription information. 
 
 
 
 
 
 
 
 
 
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This file extracted from Dept. of Commerce National Trade Data Bank (NTDB)
CD-ROM SuDoc No. C 1.88:993/12. Processed 12/01/1994 by software developed
by RCM (UM-St. Louis Libraries) / OBR_0017