The University of Missouri – St. Louis asked seniors planning to graduate in the 2013 academic year (Summer 2012, Fall 2012, and Spring 2013 semesters) about their plans after graduation using the questions provided for the College Portrait. This survey was conducted online.
Seniors planning to graduate were placed into an organization in the campus course management system, MyGateway. Each student was sent an email, asking them to complete the survey. After completion of the survey, the student was removed from the organization so that they would receive no additional reminders. Students not taking the survey received up to two subsequent electronic communications, reminding them to complete the survey.
Of the 1,923 students eligible to take the survey, there were 759 responses. This translates into a 39.5% response rate.