Center for Business and Industrial Studies
Marketing Research and Strategic Analysis
- Marketing research for retail site location. For a retail grocery chain, analytical models were created for estimating business potential at different sites in urban locations. This work involved surveys at 650 stores nationwide, utilization of geographic information systems, and development of analytical models which related business performance to spatial distributions of competing facilities, store characteristics, and the variety and quality of products and services offered at competing facilities.
- Marketing research and analysis for the St. Louis Science Center. This work entailed the design and execution of marketing research surveys and geo demographic analysis to help the Science Center create profiles of its clientele and to gauge public reaction to its exhibits and services.
- A study of the physical facilities, organizational structure and training programs of the St. Louis Police Academy and recommendation of a site for a new academy. Faculty in management science, administration of justice, and behavioral management collaborated in this inquiry.
- A needs assessment of elderly St. Louisans performed for the St. Louis Area Agency on Aging. This study involved faculty in gerontology, nursing, social work, marketing research, and management science. Surveys of elderly residents were used to determine the needs for social services; census data were used to identify population density and characteristics; data from service agencies were used to measure service delivery. The data were integrated to estimate how unmet needs for individual social services varied throughout the City.
- Study of the effects of the proposed expansion of the Lambert St. Louis International Airport upon instructional programs and fiscal condition of the Pattonville School District.
- Pilot study for the Federal Trade Commission, in collaboration with Georgetown University, to develop research methodologies for testing the accuracy of information in national credit-bureau files
- Numerous smaller studies including marketing research surveys for new product development (assessing market potential and sensitivity of demand to product features and services); site location studies; creation of databases and computer support for strategic planning in organizations; statistical modeling and business forecasting; review of and planning for the development of computer systems.