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Gerald Gao


Gerald Gao Gerald Yong Gao
Assistant Professor
Office: 1303 SSB Tower ~ Voice: 314-516-6276
E-Mail: gaogy@umsl.edu

Degrees Held:

Ph.D. (Marketing), The University of Hong Kong
B.A. (Economics), Peking University

 

 

Interests:

Teaching

  • Areas: Basic Marketing and International Marketing
  • Courses:

    • Professional MBA MKT 5700 Contemporary Marketing Concepts
    MBA MKT 5780 Seminars in International Marketing
    Undergraduate BA 3700 Basic Marketing

    Research:
    Areas: Market Entry Strategy and Export Performance, International Marketing Strategy, Market and Strategic Orientation.

      Selected significant publications:

      • Gao, Gerald Yong and Yigang Pan, “The Pace of MNEs’ Sequential Entry Activities: Cumulative Experience and the Dynamic Processes”, Journal of International Business Studies, forthcoming.
      • Murray, Janet Y., Gerald Yong Gao, and Masaaki Kotabe, “Market Orientation and Performance of Export Ventures: The Process through Marketing Capabilities and Positional Advantages”, Journal of Academy of Marketing Science, forthcoming.
      • Gao, Gerald Yong, Janet Y. Murray, Masaaki Kotabe, and Jiangyong Lu (2010), “A ‘Strategy Tripod’ Perspective on Export Behaviors: Evidence from Firms Based in an Emerging Economy”, Journal of International Business Studies, 41(3), 377-396.
      • Gao, Gerald Yong, Yigang Pan, Jiangyong Lu, and Zhigang Tao (2008), “Performance of Multinational Firms’ Subsidiaries: Influences of Cumulative Experience”, Management International Review, 48(6), 749-768.
      • Murray, Janet Y., Gerald Yong Gao, Masaaki Kotabe, and Nan Zhou (2007), “Assessing Measurement Invariance of Export Market Orientation: A Study of Chinese and Non-Chinese Firms in China”, Journal of International Marketing, 15 (4) 41-62.
      • Gao, Gerald Yong, Kevin Zheng Zhou, and Chi Kin (Bennett) Yim (2007), “On What Should Firms Focus in Transitional Economies? A Study of the Contingent Value of Strategic Orientations in China”, International Journal of Research in Marketing, 24(1), 3-15.
      • Gao, Gerald Yong, Yigang Pan, David K. Tse, and Chi Kin (Bennett) Yim (2006), “Market Share Performance of Foreign and Domestic Brands in China”, Journal of International Marketing, 14 (2), 32-51.
      • Zhou, Kevin Zheng, Gerald Yong Gao, Zhilin Yang, and Nan Zhou (2005), “Developing Strategic Orientation in China: Antecedents and Consequences of Market and Innovation Orientations”, Journal of Business Research, 58 (8), 1049-1058.

      Other Information
      • Recipient of Anheuser-Bush Award for Excellence in Teaching, 2008

      • Ad Hoc Reviewer
        • Academy of Management Journal
        • Journal of International Business Studies
        • Journal of International Marketing
        • Journal of Management Studies
        • Journal of International Management

      • Member
        • American Marketing Association
        • Academy of International Business