Michael T. Elliott

Michael T. Elliott
Associate Professor of Marketing
Office: 1308 SSB Tower ~ Voice: 314-516-5832
E-Mail: melliott@umsl.edu
Homepage: http://www.umsl.edu/~melliott

Degrees Held:
D.B.A. (Marketing), Mississippi State University, 1991
M.B.A., University of Mississippi, 1980
B.B.A., University of Mississippi, 1979

Interests:

Teaching:

Areas: Advertising, Consumer Behavior
Courses:
- MKTG 5700 - Contemporary Marketing Concepts
- BA 3710 - Consumer Behavior

Research:

Areas: Advertising Effects; Media Issues; Internet Marketing
Selected Significant Publications:
- Kamins, M., Alpert, F. & Elliott, M., "The Independent and Interactive Effect of Exposure, Sequence, Labeling and Product Trail on Consumer Evaluation of a Pioneer Brand," Journal of Consumer Psychology, 9(4), 2000, 223-229.
- Elliott, M. & Speck, P., "Consumer Perceptions of Advertising Clutter and its Impact Across Various Media," Journal of Advertising Research, 38(1), 1998, 29-41.
- Speck, P. & Elliott, M., "Predictors of Advertising Avoidance in Print and Broadcast Media," Journal of Advertising, 26(3), 1997, 61-76.

Other Information:

Alpha Mu Alpha
Psychology and Marketing - Editorial Board