College of Business Administration
Principal & Founder
Bob is a principal and founder of Digital Intersection, a marketing communications company focused on providing clients with a variety of highly measurable solutions that yield a positive return on investment. Bob has more than 15 years of experience serving as a database marketing professional. He possesses a unique skill set of understanding technology and its application within a sales and marketing environment and how to integrate the database to achieve the desired business objectives.
Bob has extensive experience within customer analytics, predictive modeling techniques, database segmentation and list acquisition strategies to yield increased campaign ROI. He strives to collaborate with clients on the importance of quantitative profiling measures as it relates to identification and testing of customer segments to develop the optimal message and offer strategy via traditional direct marketing tactics and emerging online media
Over his career, he has worked with the following example clients included: AT&T Advertising Solutions, WellPoint Health Networks, Inc., United HealthCare, Tufts Health Plan / Secure Horizons, Partners Health Plans of North Carolina, Toyota, Mercedes-Benz, Solomon Smith Barney, NYNEX, Air Evac Lifeteam and Pacific Bell.
Bob holds a Bachelor of Science degree in Marketing and Management & Organizational Behavior from the University of Missouri – St. Louis. He also served as a President of the St. Louis Direct Marketing Association for 2004 – 2005 and continues to hold a board position today.
· Customer Database and Analysis
· Integrated Direct Marketing Strategy and Tactics
· Creative Strategy and Development
· Campaign Response Measurement and Analysis