College of Business Administration

Dan Lauer


Mr. Daniel LauerPresident
Lauer Toys

Dan Lauer is the creator and licensor of Water Babies®, The Most Realistic Baby Ever!™ Water Babies is the second longest, second best selling baby doll with over 17 million sold in 17 years.

Mr. Lauer, a banker by trade, left as Vice President of Royal banks of Missouri in 1989 to develop the product from an idea (a childhood memory of sisters playing with water balloon dolls) to the best selling doll in 1991. After 700 letters and rejection as a first time inventor, Dan raised seed capital, manufactured and conducted a successful test market in St. Louis. Based on the results, a landmark license agreement ensued and the rest is history. For 2008, Wild Planet Toys ( plans a major re-branding and launch.

Mr. Lauer has launched several companies, represented inventors, consultants to the consumer products industry and keynote speaker.

Mr. Lauer earned a Bachelor of Science degree, business administration from the University of Missouri - St. Louis 1983 and was awarded the Distinguished Alumni Award in 1994. Dan is a long time member of Entrepreneurs Organization and serves on the Pastoral Council at Incarnate Word Parish.

Awards and Accomplishments include 2004 National Parenting Award Seal of Approval for Waterbabies, Business Week Top Entrepreneurs Award, Entrepreneur Magazine - 40 under 40 award and Missouri Bar Association - Inventor of the Year. Dan has been profiled in; Wall Street Journal, Forbes, INC., Newsweek, Business Week, People, Success, Entrepreneur, Kiplinger's, Commerce, Washington Post, Los Angeles Times, New York Times and other magazines and newspapers. Featured on: CBS Morning, CNN-fn, CBS How'd They Do That? And other National, Regional and Local News shows.

Married for 15 years to Kathy and Father of four… Lauren, John, Jennifer and Jessica.