College of Business Administration

Paul Surgi Speck

Paul Surgi Speck
Assistant Professor of Marketing
Office: 1309 SSB Tower ~ Voice: 314-516-6496
E-Mail: pspeck@umsl.edu

Degrees Held:
Ph.D. (Marketing), Texas Tech University
Ph.D. (Literature), Auburn University

Interests:

Teaching:

Areas: Marketing Strategy, Advertising, International Advertising, Consumer Behavior
Courses:
- BA 3700 - Basic Marketing
- MKTG 5700 - Contemporary Marketing Concepts
- MKTG 5795 - Marketing Seminar II (on-line)
- BA 3780 - International Marketing
- MKTG 5701 - Marketing Planning and Strategy

Research:

Areas: Promotion Strategy; Communication Effects in Advertising; Advertising Clutter; Humor in Advertising; Social Consequences of Advertising; Consumer Use of Media; International Marketing
Selected Significant Publications:
- Elliott, M. & Speck, P., "Consumer Perceptions of Advertising Clutter and its Impact Across Various Media," Journal of Advertising Research, 38(1), 1998, 1-3.
- Speck, P. & Elliott, M., "Predictors of Advertising Avoidance in Print and Broadcast Media," Journal of Advertising, 26(3), 1997, 61-76.
- Speck, P., "The Humouous Message Taxonomy: A Framework for the study of Humorous Ads," Current Issues and Research in Advertising, 13, 1991, 1-44.

Other Information:

Former section editor Journal of Marketing.
Occasional reviewer for Journal of Consumer Research and Journal of Advertising.