College of Business Administration

Haim Mano

Haim Mano
Associate Professor of Marketing & Department Chair
Office: 1304 SSB Tower ~ Voice: 314-516-6265
E-Mail: manoh@umsl.edu

Degrees Held:

Ph.D., Business (Marketing), The University of Chicago
M.A., Business Administration, The Hebrew University, 1978
B.A., Statistics, The Hebrew University, 1975

Interests:

Teaching:

Areas: Consumer Behavior, Marketing Research
Courses:
- BA 3720 - Management of Promotion
- BA 3740 - Marketing Research
- MKTG 5710 - Consumer Motivation and Behavior
- MKTG 5720 - Marketing Communications
- MKTG 5740 - Marketing and Business Research

Research:

Areas: Consumer Behavior, Behavioral Decision Theory, The Role of Affect in Decision Making
Selected significant publications:
- Mano, H. (2004). "Emotion and Consumption: Perspectives and Issues", Motivation and Emotion. (Forthcoming)
- Mano, H., "The Influence of Pre-Existing Negative Affect on Store Purchase Intentions", Journal of Retailing, 75(2), 1999, 149-172.
- Mano, H., "Affect and Persuasion: The Influence of Pleasantness and Arousal on Attitude Formation and Message Elaboration," Psychology and Marketing, 14(4), 1997, 315-335.
- Mano, H., "Risk Taking, Framing Effects, and Affect," Organizational Behavior and Human Decision Processes, 57, 1994, 28-58.
- Mano, H. & Oliver, R., "Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisifaction," Journal of Consumer Research, 20(3), 1993, 451-466.
- Mano, H. , "Judgments Under Distress: Assessing the Role of Unpleasantness and Arousal in Judgment Formation," Organizational Behavior and Human Decision Processes, 52, 1992, 216-245.
Editorial Board, Member
Journal of Behavioral Decision Making

College of Business Administration

Haim Mano

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