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College of Business Administration

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• Gerald Gao

Gerald Gao

Degrees Held:

Ph.D. (Marketing), The University of Hong Kong
B.A. (Economics), Peking University

Interests:
Teaching

• Areas: Marketing and International Marketing
• Courses:

Current Research Areas:
FDI, international marketing strategy, and strategic orientation, with particular emphasis on emerging markets

Selected significant publications:


• Min Ju, Kevin Zheng Zhou, Gerald Yong Gao, and Jiangyong Lu (2013), “Technological Capability Growth and Performance Outcome: Foreign versus Local Firms in China”, Journal of International Marketing, forthcoming.
• Murray, Janet Y., Min Ju, and Gerald Yong Gao (2012), “Foreign Market Entry Timing Revisited: Trade-off between Market Share Performance and Firm Survival”, Journal of International Marketing, 20(3):50-64.
• Min Ju, Murray, Janet Y., Masaaki Kotabe, and Gerald Yong Gao (2011), “Reducing Distributor Opportunism: Effects of Monitoring Mechanisms, Norm-based Information Exchange, and Market Orientation”, Journal of World Business, 46(4):487-496.
• Murray, Janet Y., Gerald Yong Gao, and Masaaki Kotabe (2011), “Market Orientation and Performance of Export Ventures: The Process through Marketing Capabilities and Positional Advantages”, Journal of Academy of Marketing Science, 39(2), 252-265.
• Gao, Gerald Yong and Yigang Pan (2010), “The Pace of MNEs’ Sequential Entry Activities: Cumulative Experience and the Dynamic Processes”, Journal of International Business Studies, 42(9): 1572-1580.
• Gao, Gerald Yong, Janet Y. Murray, Masaaki Kotabe, and Jiangyong Lu (2010), "A 'Strategy Tripod' Perspective on Export Behaviors: Evidence from Firms Based in an Emerging Economy", Journal of International Business Studies, 41(3), 377-396.
• Gao, Gerald Yong, Yigang Pan, Jiangyong Lu, and Zhigang Tao (2008), "Performance of Multinational Firms' Subsidiaries: Influences of Cumulative Experience", Management International Review, 48(6), 749-768.
• Murray, Janet Y., Gerald Yong Gao, Masaaki Kotabe, and Nan Zhou (2007), "Assessing Measurement Invariance of Export Market Orientation: A Study of Chinese and Non-Chinese Firms in China", Journal of International Marketing, 15 (4) 41-62.
• Gao, Gerald Yong, Kevin Zheng Zhou, and Chi Kin (Bennett) Yim (2007), "On What Should Firms Focus in Transitional Economies? A Study of the Contingent Value of Strategic Orientations in China", International Journal of Research in Marketing, 24(1), 3-15.
• Gao, Gerald Yong, Yigang Pan, David K. Tse, and Chi Kin (Bennett) Yim (2006), "Market Share Performance of Foreign and Domestic Brands in China", Journal of International Marketing, 14 (2), 32-51.
• Zhou, Kevin Zheng, Gerald Yong Gao, Zhilin Yang, and Nan Zhou (2005), "Developing Strategic Orientation in China: Antecedents and Consequences of Market and Innovation Orientations", Journal of Business Research, 58 (8), 1049-1058.

Other Information

• Douglas E. Durand Award for Research Excellence, 2010
• Best Paper Award, the Global Marketing Track, American Marketing Association Summer Educator’s Conference, 2010
• Anheuser-Bush Award for Excellence in Teaching, 2008
• Ad Hoc Reviewer
  
  • Academy of Management Journal
  • Journal of International Business Studies
  • Journal of International Marketing
  • Journal of Management Studies
  • Journal of International Management
• Member
  • American Marketing Association
  • Academy of International Business

UMSL •
Last updated: 03/14/2013