Gerald Yong Gao, Ph.D
Associate Professor

Gerald GaoGerald Yong Gao is Associate Professor of Marketing at College of Business Administration, University of Missouri-St. Louis. He received his B.A. degree in Economics from Peking University and PhD degree in Marketing from The University of Hong Kong. His research interests include marketing and innovation strategies, FDI performance, and capabilities and strategic orientations, with a particular emphasis on emerging markets. His papers have been published or forthcoming in scholarly journals as Administrative Science Quarterly, Journal of International Business Studies, Journal of Academy of Marketing Science, Journal of Operations Management, International Journal of Research in Marketing, Journal of International Marketing, Management International Review, Journal of Business Research, and Journal of World Business, among others. He has won several research and teaching awards including Anheuser-Bush Award for Excellence in Teaching and Douglas E. Durand Award for Research Excellence. He currently serves on the editorial board of Journal of International Marketing and Asia Pacific Journal of Management

1303 Tower


Ph.D. (Marketing), The University of Hong Kong 
B.A. (Economics), Peking University 


  • MKTG 3700 - Basic Marketing
  • MKTG 5700 - Contemporary Marketing Concepts (syllabus)


  • Zhou, Kevin Zheng, Gerald Yong Gao, and Hongxin Zhao (2016). “State Ownership and Firm Innovation in China: An Integrated View of Institutional and Efficiency Logics”, Administrative Science Quarterly, forthcoming.

  • Gao, Gerald Yong, En Xie, and Kevin Zheng Zhou (2015). “How Does Technological Diversity in Supplier Network Drive Buyer Innovation? Relational Process and Contingencies”, Journal of Operations Management, 36, 165-177.

  • Murray, Janet Y., Gerald Yong Gao, and Masaaki Kotabe (2011), “Market Orientation and Performance of Export Ventures: The Process through Marketing Capabilities and Positional Advantages”, Journal of Academy of Marketing Science, 39(2), 252-265.

  • Gao, Gerald Yong and Yigang Pan (2010), “The Pace of MNEs’ Sequential Entry Activities: Cumulative Experience and the Dynamic Processes”, Journal of International Business Studies, 42(9), 1572-1580.

  • Gao, Gerald Yong, Janet Y. Murray, Masaaki Kotabe, and Jiangyong Lu (2010), “A ‘Strategy Tripod’ Perspective on Export Behaviors: Evidence from Firms Based in an Emerging Economy”, Journal of International Business Studies, 41(3), 377-396.

 Click here for full curriculum vitae.