Michael T. ElliottMichael T. Elliott, Associate Dean
Associate Professor of Marketing
Director of Undergraduate Business Programs
Office: 1308 SSB Tower ~ Voice: 314-516-5832
E-Mail: melliott@umsl.edu
Homepage: http://www.umsl.edu/~melliott

Degrees Held:

D.B.A. (Marketing), Mississippi State University, 1991
M.B.A., University of Mississippi, 1980
B.B.A., University of Mississippi, 1979


  • Areas: Advertising, Consumer Behavior
  • Courses:
  • Areas:
    • Advertising Effects; Buyer innovation, Media Issues; Internet Marketing
  • Selected Significant Publications:
    • Fu, Frank Q. and Michael T. Elliott (2012), "The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model," Journal of Marketing Theory and Practice, forthcoming.
    • Elliott, Michael T., Frank Q. Fu, and Paul S. Speck (2012), “Information Search and Purchase Patterns in a Multichannel Service Industry,” Services Marketing Quarterly, Vol. 33 (4), 292-310.
    • Elliott, Michael T. and Frank Q. Fu (2008), “Consumer Acceptance of Technology Products:  The Impact of Tactical Selling Approaches,” Marketing Management Journal, 19(2), 48-65.
    • Elliott, Michael and Paul Speck (2005), “Factors Affect Attitudes toward a Retail Web Site,” Journal of Marketing Theory and Practice, 13(1), 40-52.
Other Information:
  • Alpha Mu Alpha
  • Beta Gamma Sigma
  • Psychology and Marketing, Journal of Advancement in Marketing Education – Editorial Board