Perry D. Drake

Perry D. Drake
Assistant Professor, College of Business Administration
Academic Director of Programs in Business, School of Professional and Continuing Studies
Office: 206 Express Scripts Hall
Voice: 314-516-6490
Mobile: 914-299-4879
Email: drakep@umsl.edu

Degrees Held:
M.S. Statistics, University of Iowa, Iowa City
B.S. Economics, University of Missouri, St. Louis

Interests:

Social and Digital Media Marketing
Marketing Measurement
Data Mining
Data Visualization
Data Analytics
Marketing Test Design
Public Speaking
Running, Biking and Swimming

Industry Presentations, Training Sessions, Panel Discussions, Webinars and Television Appearances:

Conference Presenter: “Social Media for both Personal and Professional Usage” with Jonathon Distad, Perficient. 48^th Annual Middllewest Regional Nursing Conference. April 2013. St. Louis, MO.
Conference Host and Organizer: “State of Digital Media Marketing 2013.” April 2013. University of Missouri, St. Louis
Training Session: “Integrated Campaign Analytics, Testing & ROI” with Rhonda Drake. A 2-day training session. November 2013. The Direct Marketing Association, New York, NY.
Webinar: “The Data Revolution and the Impact on Higher Education.” An Adobe Educational Webinar. April 5, 2012.
Conference Presentation: “The Nuts and Bolts of Database Marketing -- What Every Marketer Needs to Know to be Successful in this New Digital Era” Direct Marketing Association Luncheon. June 2010. Long Island, NY
Television Interview: CNBC “Street Signs” Interview with Erin Burnett. Facebook vs Google. October 2009
Conference Presentation: “The Data Warehouse: Your Key to More Profitable Customer Data” with Rhonda Drake. Annual Business Publishing Conference and Expo. March 2007. New York, NY.
Conference Presentation: “The Secrets of Test Design and Analysis” with Rhonda Drake. Annual Direct Marketing Association Conference. October 2006. San Francisco.
Conference Presentation: “Building a Profit Producing Database” with Rhonda Drake. Annual Circulation Management Conference. June 2006, Chicago, IL.
Conference Presentation: “Demystifying the Modeling Process.” Annual Non-Profit Conference. August 2005. Waldorf-Astoria, New York, NY.
Conference Presentation: “The Secrets of Test Design Strategies.” Annual DMAW Conference and Expo. May 2005. Washington, DC.
Conference Presentation: “Maximizing ROI through Proper Testing Techniques.” Yale Club Luncheon Sponsored by the Direct Marketing Idea Exchange. November 2004. New York, NY
Conference Presentation: “Data Mining a Non-Profit File for High Value Donors and Planned Givers” with Rhonda Drake. SAS Data Mining Technology Conference. August 2004. Las Vegas, NV.
Conference Presentation: “The Best Marketing Strategies to Survive in Today’s Economy.” Sponsored by Mercy College, Westchester Chamber of Commerce, Hudson Valley DMA, the Westchester Hispanic Chamber of Commerce, & the USPS. April 2003. White Plains, NY
Conference Presentation: “How to Move Beyond Exhaustion of Your Outside List Options” with Rhonda Drake. Annual National Center for Database Marketing Conference. December 2002. Orlando, Florida
Conference Presentation: “Practical Database Marketing Applications 101.” Direct Marketers on Call annual “Learning Forum.” November 2002. Time Life Building, New York, NY
Conference Presentation: “Maximizing ROI through Proper Testing and Targeting” with Rhonda Drake. Women in Direct Marketing “In the Know Forum.” Sponsored by New York University. September 2002. New York, NY
Panel Discussion: “Direct Mail – Where the Future Lies” panelist. The Direct Marketing Association Circulation Days Conference. January 2002. New York, NY
Panel Discussion: “Predicting a Profitable Future Through Outside List Modeling.” The Direct Marketing Association List Vision Conference. August 2000. New York, NY.
Conference Presentation: “The Art and Science of Constructing Powerful Predictors” with Rhonda Drake
National Center for Database Marketing Conference. December 1999. Orlando, Florida.

Industry Publications

Whitepaper: “The Force that Facebook is – Contemplating the Monetization of Facebook” Published May 2012
Interview: “Big Data Explained” ClickZ Columnist, Heidi Cohen (named one of the top 10 social bloggers of 2011). March 7, 2012.
Interview: “Key Social Media Metrics” ClickZ columnist, Heidi Cohen, November 26, 2011.
Interview: “The Future of Direct Marketing” The Direct Marketing Association (DMA), January 2009
Interview: “Current State of SEM Education in the Universities” Search Engine Standard, Summer, 2007
Article: “Demystifying Databases – Why and How to Build a Profit Producing Data Warehouse” Publishing Executive Magazine, May, 2007
Article: “Conducting Data Audits to Ensure Integrity” DM News, February, 2006
Article: “Time to Check Your Assists” Target Marketing Tipline, January, 2006
Article: “Target Practice – The Science of Sample Sizes” Target Marketing Tipline, July, 2005
Article: “The Importance of List Placement in the Merge/Purge Process” Target Marketing Tipline, August, 2004
Article: “Best Practices: Your Path to World-Class Direct Marketing” Target Marketing Magazine, September, 2003
Article: “To Build or Not To Build a Marketing Database” Circulation Management Magazine, November, 2002
Article: “Top 10 Mistakes Made by Marketers Regarding the Use of a Customer Database” DM News, July 22, 2002
Article: “Modeling with MUSCLE” Inside Direct Mail, May 2000
Article: “Did your Marketing Test Really Beat the Control?” Inside Direct Mail, January 2000
Article: “Finding Your Confidence Interval” Inside Direct Mail, September 1999
Article: “The Importance of Proper Test Planning” DM News, August 16, 1999

Book Publications:

“Optimal Database Marketing” Sage Publications, April 2002. Co-authored with Dr. Ronald Drozdenko, Chairman, Marketing Department, Western Connecticut State University.

Memberships:

Direct Marketing Association
American Marketing Association
Direct Marketing Club of New York
Direct Marketing Educational Foundation – Professors Academy
St. Louis Track Club
New York Road Runners

College of Business Administration

Perry D. Drake

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