Career Services

Sport Management

 

What can I do with this major?

Area

Employer


Area:

Amateur Athletics

Sub-Area:

  • Sport Management Related To:
    • Olympic
    • Intercollegiate
    • High School
    • Youth
  • Athletic Administration
  • Coaching
  • Recruiting
  • Student-Athlete Affairs
  • Compliance
  • Sport Information
  • Operations
  • Facilities Management
  • Equipment Management
  • Ticketing and Sales
  • Public Relations
  • Marketing
  • Sponsorship Sales
  • Fundraising/Development
  • Hospitality Management
  • Bowls and Special Events
  • Sport Governance

Employers:

  • Colleges and universities
  • National Collegiate Athletic Association (NCAA)
  • Conference offices, e.g. SEC, ACC
  • National sport governing bodies
  • State governing bodies
  • Regional sport commissions
  • International Olympic Committee (IOC)
  • United States Olympic Committee (USOC)
  • High schools
  • National Federation of State High School Associations (NFHS)
  • Training centers
  • Youth sport organizations, e.g. Little League Baseball
  • YMCA's, YWCA's
  • Sport related franchises, e.g. My Gym
  • Sport camps

Area:

Facilities and Event Management

Sub-Area:

  • Facility Management
  • Facility/Field Maintenance
  • Field Preparation and Conversion
  • Ticket Sales and Seating Management
  • Marketing and Advertising
  • Event Planning and Management
  • Food Services and Concessions
  • Design and Development

Employers:

  • Stadiums
  • Arenas
  • Golf courses
  • Tracks
  • Convention and visitors bureaus
  • Industry suppliers, e.g. Aramark
  • Local tournaments and festivals
  • Recreational facilities
  • City parks and recreation departments
  • Individual teams

Area:

Professional Teams and Leagues

Sub-Area:

  • Management of:
    • Football, Baseball, Basketball, Hockey, Golf,
    • Tennis, Racing, Motor Sports, Soccer, and
    • Emerging Sports
  • Player Personnel, such as:
    • General Management
    • Coaching
    • Scouting
    • Community Relations
  • Business Operations such as:
    • Marketing and Promotions
    • Ticketing and Sales
    • Public Relations
    • Sponsorship Sales
    • Suite Sales
  • Stadium Operations such as:
    • Food and Concession
    • Guest Services/Suite Services
    • Parking
  • Sport Information
  • Professional Services
  • Player Agency and Representation

Employers:

  • Professional leagues including:
    • National Football League, Major League Baseball, National Basketball Association, Major League Soccer, Arena Football League, National Hockey League, Women's National Basketball Association
  • Motor sport organizations, including:
    • National Association for Stock Car Auto Racing (NASCAR), Indy Racing League, National Hot Rod Association, individual race teams
  • Sport associations including:
    • PGA Tour, LPGA Tour, Senior PGA Tour, Nike Tour, United States Tennis Association
  • Professional player associations and unions, e.g. Major League Baseball Players Association, Professional Hockey Players' Association
  • Player alumni associations
  • Professional minor leagues including:
    • AAA, AA, A baseball leagues, Arena Football 2, American Basketball Association
  • Individual franchises
  • Sport marketing firms
  • Management firms
  • Sport marketing departments in large corporations, e.g. Anheuser-Busch or AT&T
  • Law firms focusing on sport and entertainment

Area:

Sport Merchandising

Sub-Area:

  • Product Development
  • Product Distribution
  • Sales and Marketing
  • Brand/Product Representation
  • Store Management
  • Internet Sales

Employers:

  • Sport equipment and supply industry, e.g. Wilson, Spalding, Adidas
  • Exercise equipment manufacturers
  • Sport and recreation retailers
  • Sporting Goods Manufacturer's Association

Area:

Leisure and Fitness

Sub-Area:

  • Programming
  • Management and Administration
  • Facilities/Equipment Management
  • Operations
  • Travel Planning
  • Event Planning
  • Instruction
  • Sales and Marketing

Employers:

  • Ski resorts
  • Tennis and golf clubs/resorts
  • Health and fitness clubs
  • Country clubs
  • Racquet clubs
  • Executive fitness centers
  • Major health spas
  • Hotels
  • Parks
  • Recreational facilities
  • Hospitality and travel industry
  • YMCA and YWCA
  • Related nonprofit organizations, e.g. Boys' and Girls' Clubs of America, Special Olympics
  • Sport related museums and attractions

Area:

Sport Media

Sub-Area:

  • Journalism
  • Broadcasting
  • Photojournalism
  • Sport Information
  • Advertising Sales

Employers:

  • Newspapers
  • Television
  • Radio
  • Cable
  • Magazines
  • Special interest sport publications
  • Internet sites

General Information and Strategies

  • The field of sport management is extremely competitive. Candidates must be willing to start at the bottom and work their way up.
  • Gain as much hands-on experience in the industry as possible through practica, internships, and volunteer positions. As a student, be willing to work for no pay in order to gain the necessary experience.
  • Once an area of interest is identified, find ways to gain experience and skills particular to that field.
  • Learn to work well on a team and learn how to get along with different personality types.
  • Develop strong skills in sales and marketing as these are critical in many aspects of sport management.
  • Demonstrate energy, enthusiasm, and a strong work ethic. Be prepared to work long and irregular hours, inlcuding weekends and holidays.
  • Build relationships with coaches, athletic directors, college equipment/uniform representatives, and student athletes. Networking is a very important skill to develop in this field and can lead to job opportunities.
  • Join relevant professional associations; attend their conferences and read their journals.
  • Earn a graduate or law degree in areas such as sport management, law, business, or college student personal for increased opportunities.
  • Sport management majors often find work in other areas and industries, particularly in sales and management.