Course Descriptions:
Business Administration
Course Information Last Updated: 10/25/2005
BASIC MARKETING 3700
Credit hours: 3.0
PREREQUISITES:ECONOMICS 1001, JUNIOR STANDING AND A 2.0 OVERALL GPA. An examination of the character and importance of the marketing process, its essential functions and the institutions performing them. Attention is focused on THE MAJOR POLICIES (SUCH AS DISTRIBUTION, PRODUCT, PRICE, AND promotion) which underlie the multifarious activities of marketing institutions and the managerial, economic, societal implications of such policies.
If you have questions regarding admission to UM-St. Louis, please contact the Office of Admissions.
If you have questions about course schedules or registration, please contact the Registrar's Office.
Return to UM-St.Louis Home Page