The Artist as Entrepreneur
John Higgins
   
Age: 49
   
Hometown: Kirkwood, MO
   
Profession/Type of Art: music: guitar, banjo, fiddle, mandolin, pedal steel guitar, dobro
   
Musical Styles: bluegrass, folk, Americana

John Higgins and his family moved to Kirkwood when he was two years old. He has lived briefly in a couple of other places, but most of his life, Higgins has been in the Kirkwood area. He attended St. Peter's Grade School and Kirkwood High School. He was also a student at St. Louis Community College at Meramec and University of Missouri-St. Louis.

When attending St. Peter's, Higgins had the opportunity to take music lessons. He signed up for guitar instruction at the age of eight. The teacher not only taught Higgins method, but also how music fit together, how it worked. His parents also were both musical, playing piano and singing. Higgins still uses the first guitar he bought with lawn mowing and raking money. He purchased the Martin with advice from Mel Bay.

Over the years, Higgins has worked as a musician, but he also worked in a music store for awhile and did some instrument repair. He then did repairs for a large importer. After that, he spent twelve years in repair and restoration of guitars for a company that included warranty work.

After a couple of years with a multimedia company, Higgins decided to strike out on his own in the musical instrument repair and restoration business. Higgins built his first guitar when he was eighteen. He produces about two a year.

Higgins has a wife, Kally, a daughter who is sixteen and three stepchildren, two girls and a boy ages fourteen, twelve, and ten.

The following interview with John Higgins was conducted by Cheryl Blake, UM-St. Louis, September 2004.

Q. What kinds of things are you currently doing with your music?

A. This is my fifth season to perform Folk Music in the Melting Pot at the Sheldon. It is a production that presents the history of folk music in America in about an hour. It is geared to elementary school children, but the performances are open to the public. You could walk up and purchase a ticket. I will be doing ten performances of the show this school year. I co-wrote the show with three other people, and it is produced by the Sheldon.

The school children sometimes come to the theater and think it's at least a day away from school. They see us and our instruments, how old we are, and they don't show any interest. We start with the Revolutionary War period of folk music and go up to Bob Dylan. I show how the music has influenced the blues, rock and roll, and rap. Then we have a question and answer session, and they actually have questions. We've caught their interest.

This year I will also do four shows of the Music of Lewis and Clark. We know there were two fiddlers on the expedition. So we tell the story of the expedition through them and the music. It's cool to get the kids to see music actually generated with just voice and instruments, instead of what they are used to on MTV for instance.

I also work with Young Audiences of St. Louis. They have chapters across the United States with rosters of artists. I work with two other people, and we do three productions. There is a folk music primer. We also perform That Itchin' Heel about migration in the U.S., and that's very American.

And we do a multimedia show called Bingham's America. That includes narration and music and over 200 slides, and is very historically specific. Again, these are for the elementary schools, but we go to them. All of this is the educational part of my work.

Q. How did you get into the educational area?

A. The Young Audiences Folk Trio has been in existence for twenty years. A friend from another group I play with is in the trio and someone left. He asked me to join. And the work at the Sheldon came about because they wanted to do some educational outreach. They contacted me and gave me some people to work with, and we started writing.

This kind of performance is not for everybody. You never want to talk down to the kids. You want to engage them without being artificial. When you play at a club, adults come expecting music. You're part of a package. It's a different thing with kids, a real challenge. It puts you in touch with your art like nothing else would. It has made me go back to the base level of why I do what I do. If you have been a professional for thirty years, you can lose sight of that.

With the kids, I have to make myself accessible but hold their attention too. We can't get too silly. We are there not just to entertain, but also to expose the kids to the history and the art. As an artist, I make a connection with adults, and that is valuable. With kids, it's raw energy.

Q. Besides the educational performances, what do you do with your music?


before restoration, front and back

A. I have been performing professionally for thirty years. When I was in my twenties, I traveled, mostly in the western U.S. I was immersed in the music, so I grew as an artist. That kind of life can be a turn off for some people. It depends on how your music lives inside of you. By the age of twenty-five, I knew I didn't want to travel all of the time, so I returned to St. Louis, went back to school, and worked in a music store. I did instrument repair, which I continued to do when I went to work for a large importer. Then I worked for a company for twelve years where I repaired and restored guitars. I still played and did recording sessions.

I have done some engineering and producing, and I have a studio. I went to work for a multimedia company but after a couple of years, I had to make a decision. It wasn't growing the way we had anticipated. All along I had been building guitars. People had been calling for me to repair instruments as well. So I took the plunge and jumped into the repair and restoration full time.

I do the repair work for stores and vintage dealers. I don't do much smaller work any more. And I still build about two guitars a year. The repairs and restoration fill my days, and I

still play sessions, and I am in a group: the Flying Mules. We play bluegrass, folk, Americana--all acoustic. We perform 50 or 60 times a year. So including all of the music I play, I perform about 100 shows in a year. I feel fortunate because there are a lot of good musicians and not that much work just in St. Louis.

Q. How did you get into building guitars?

A. I built my first guitar when I was eighteen. It's always been an interest. A few years ago, a professor from Southern Illinois University at Edwardsville asked me to build a specialized seven string guitar. It's a South American style, and the


after restoration

strings are all nylon. Jazz musician, John Pizarelli, has bought them from me as well.

Q. What about making your art your livelihood?

A. I was looking back to when I was eighteen and there was no way I could have anticipated all of the twists and turns in thirty years.

To make a living at music, you have to have a good head for scheduling. You must look at time realistically. People have to be able to count on you. There's the pure artist who lives by his art or craft, and there's the person who is really concerned with business, and there's all variations in between.

When I get up, I know that whatever I do that day, it's somehow involved with music. It's twenty-four/seven/three hundred sixty-five. So it helps to have a partner who understands. And it also helps to have some interest that is totally different to relieve stress. I fish, float Missouri streams, camp and hike. You need a physical and emotional outlet.


Higgins' design

copyright 2004, Center for Entrepreneurship and Economic Education, University of Missouri-St. Louis