
Certificate Program in Advertising
A student may receive the Certificate in Advertising by completing 15 hours of selected course work and 3 hours of a practicum or an internship from the following list of courses. A GPA in courses for the certificate must be 2.0 or better, and nine of the 18 hours must be taken at UMSL. Courses may not be taken on a satisfactory/unsatisfactory basis.
| ST ART 2100 |
Advertising Art Fundamentals |
3 |
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Introduction To Advertising |
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Advertising Copywriting |
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Creative Advertising |
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Introduction To Digital Multimedia Production |
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Promotion Essentials |
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Convergence and Digital Media |
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Current Issues in Advertising |
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Advertising and Social Media |
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Advertising Media Planning |
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Advertising Technique |
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Media Law And Regulation |
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Advanced Advertising Seminar |
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Field Experience in Advertising |
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Basic Marketing |
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3 |
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Practicum In Advertising (Equals a minimum of 3 cr. hrs.) 1 |
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Internship In Advertising (Equals a minimum of 3 cr. hrs.) 1 |
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| Total Hours |
6 |
Students must notify Dr. Tucciarone of their graduation date in order for name to appear in the Commencement Book. Notification months November 1st, April 1st, and July 1st