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Take 105 hours of classroom training, including a capstone class and two other required courses and as few as three electives, and you will be awarded a Certificate in Digital Media Marketing. Completion of your certificate can be done in as little as two semesters.
Media Buying, Planning and Analysis Course (7 hours)
Digital media buyers today are more than just buyers, they are planners and strategists ready to react in a moment’s notice. In this course you will be exposed to the various media options available, including Facebook and LinkedIn, in addition to the various ad networks and servers. You also will learn how to determine target markets, offers, tests, and optimizing creatives.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.
