Digital Media Marketing Courses & Certification
View the Courses | Program Director & Instructors | Advisory Board | Interactive Prezi
Consumers are changing the way they communicate with and research brands, and brands are changing the way they promote & engage with consumers. We are embracing these digital technologies to communicate in ways that were inconceivable just a few short years ago.
We are shifting our attention from traditional media marketing to internet, wireless devices, and other digital platforms. Traditional marketing is a thing of the past. As such, today’s marketers must be well versed in many areas including:
- Social media listening techniques and tools
- Web tracking techniques, tools and dashboarding
- Key performance indicators
- Issues of campaign attribution
- ROI calculations
- Ad serving networks and audience measurement techniques
- Mobile marketing strategies
- Content development strategies
- Email marketing techniques for customer retention
The old “siloed” marketing roles are breaking down. Marketers of today are expected to handle a wide variety of roles including software and analytics.
This curriculum is designed to prepare marketers for the changing landscape where consumers are connected to a number of devices, have an unprecedented level of information for purchase decisions, and if properly cultivated can be an ambassador for their favorite brands. Yesterday’s marketing strategies simply won’t work in the current environment. Due to the focus on the latest issues facing the marketing community, this curriculum will improve the skill set of a recent graduate or an established professional.
All courses are taught by local and national industry experts. View complete course listing, descriptions, prices, prerequisites and availability for the coming semester.
Obtain Your Certificate In Digital Media Marketing
Take 105 hours of classroom training, including a capstone class and two other required courses and as few as three electives, and you will be awarded a Certificate in Digital Media Marketing. Completion of your certificate can be done in as little as two semesters.
Required Certification Courses (63 hours required)
- Digital Strategies** (21 hours)
- Strategic Search Engine Marketing (21 hours)
- Web Analytics (21 hours)
Elective Certification Courses (42 hours required)
- Social Media Marketing (21 hours)
- Email Marketing (14 hours)
- Blogs to Buzz (7 hours) Fee
- Mobile Marketing (7 hours)
- Media Buying, Planning and Analysis (7 hours)
- E-Commerce Strategy (7 hours)
- Content Development Strategy (7 hours)
- Affiliate Marketing (7 hours)
- Introduction to Data Analytics, Interpretation and Visualization (14 hours)
- Introduction to HTML5, CSS3, and Responsive Design for Marketers (7 Hours)
**Digital Strategies is a capstone class and requires all other certification requirements have been meet prior.
Videos
Video: Professor Drake discusses this unique certification program in more detail and his vision.
Video: Professor Drake discusses the state of the digital media marketing industry, trends and future job growth.
For more information about our courses or certification program please contact us.
Certification program courses supported in part by Netbase and Adobe Sitecatalyst.
