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Digital Media Marketing Courses & Descriptions
Early registration (2 weeks before course start date) discounts of 10% applied automatically at check-out.
- One-Day Course (7 hours) $299
- Two-Day Course (14 hours) $499
- Three-Day Course (21 hours) $749
- All courses at West County Location or UMSL Campus
Social Media Marketing Course (21 hours)
TBD | 9:00-5:00 PM | Register | Inquire
Instructor: Erin Moloney
Social networks are becoming an integral part of the marketing mix. On these platforms, brands can engage with prospects and consumers on many levels. In this course you will learn how to create a brand presence on these social networks, understand the differences between earned and paid media, the various tools (free and paid) used to listen and engage with consumers, how to manage healthy communities, crisis management, rules of engagement for high profile individuals and corporations, the importance of transparency, the various ways engagement is measured, the value of a Facebook like, and how to calculate return on investment. Social networks discussed will include Facebook, Twitter, Tumblr, Instagram, LinkedIn, WordPress, etc. Tools used and discussed will include Netbase (our partner), HootSuite, TweetDeck, Technorati, etc. Real life case studies will be discussed throughout this course.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.
Email Marketing Course (14 hours)
October 11 & 19, 2013 | Register | Inquire
Instructor: April Mullen
There's no question that email is still the single most effective tool for reaching customers and prospects and retaining them. In this course you will learn how to create effective email strategies. In particular, the instructor will discuss effective subject lines, powerful copy approaches, testing techniques and list strategies. Additionally, you will discover how email fits into the marketing mix and how effective it is in a mobile and social world.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.
Strategic Search Engine Marketing Course (21 hours)
November 1, 2 & 9, 2013 | 9:00-5:00 PM | Register | Inquire
Instructor: Ivan Temelkov
Search marketing is more than 50% of the digital marketing budget and growing every day. It is highly measurable and is one of the most efficient means to find your prospects at any point in the purchase cycle. In this course you will learn how to develop a successful search program, learn about the relationship between search engine optimization (SEO) and search engine marketing (SEM); keyword selection, placement and frequency; the push to mobile search; research algorithms; meta tags; the different types of listings; how to optimize site content; differences between Google, Yahoo and Bing; and how to optimize such campaigns for success. You will obtain hands-on experience by setting up and monitoring a real paid search campaign under the instructor’s guidance.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.
Web Analytics Course (21 hours)
November 15, 16 & 23, 2013 | 9:00-5:00 PM | Register | Inquire
Instructor: Perry Drake
Understanding web behavior is important to ensure a good user experience and maximum conversion rate of visitors to customers. In this class you will learn how to pull reports and glean insights for web tracking tools including Google Analytics and Adobe Sitecatalyst. You will learn Google Analytics from implementation to segmentation to campaign tracking; additionally, you will be given access to Adobe Sitecatalyst (our partner) for training purposes where we will explore pathing, conversion funnels and dashboarding. Development of Key Performance Indicators also will be discussed.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.
Introduction to Data Analytics, Dashboarding and Visualization Course (14 hours)
December 7 & 14, 2013 | Register | Inquire
Translating marketing and research data into decision-making information has never been more important in this digital era. Data analysts are the storytellers of the marketing team, reading the data and communicating through business information about what happened and why. Learn how to tabulate results, prepare charts and tables, summarize findings, and write and present reports. Topics include working with summary statistics, crosstabs, test design, significance tests, and correlations; using standard software to present data in easy-to-digest formats; extracting conclusions from raw data; making recommendations; and reviewing alternative audiovisual presentations using YouTube, Google Hangouts, Prezi, etc. Absolutely no prior data or analytical skills are required for this course.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.
Mobile Marketing Course (14 hours)
TBD | Register | Inquire
Instructor: Angelo Biasi
This class is being taught online synchronously.
Gain a comprehensive understanding of mobile marketing and learn how to construct a mobile marketing campaign. Specific attention will be drawn to mobile marketing tactics SMS/Text Messaging, Mobile Web and Mobile Applications. In addition, a review of the fundamentals of marketing and specifically, mobile marketing planning will provide a basis for campaign strategy, execution, return and accountability. Students will be asked to develop a mobile marketing brief and execute a "hands-on" mobile marketing campaign using mobile web optimization and/or mobile application technologies.
Part of the class will be taught over a new cutting edge mobile delivery system.
NOTE: This class is being taught online synchronously. The class will also be streamed live on the UMSL campus for those students either lacking a high speed connection or wanting a more formal setting. Program Director Perry Drake will initiate the class live. Any concerns about this class please do not hesitate to inquire.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.
Digital Strategies Course (21 hours) (Capstone)
In this capstone class, students will research and build out an integrated marketing plan for a business to be selected by the instructor. In particular, they will learn how to conduct a market segment analysis, determine their target’s consumption of digital and social media, assess the competition, determine pricing and promotion, set strategy by channel, identify key performance indicators for monitoring the business and lastly learn how to set goals both long and short term. Students will bring everything they have learned together showing they know how to build a truly integrated marketing plan. Students will work in small teams on this project.
All prior certification requirements must be met prior to taking this course. The final team presentation will be made in front of a judging committee comprised of the instructor, program director and members of the Digital Media Marketing Advisory Board.
Blogs to Buzz Course (7 hours)
Your company has an opportunity to stand out from the pack by developing a blog that's integrated into your organization's website. In this course you will learn how to build a blog marketing strategy that's effective for growing both traffic and customers. An integrated and effectively implemented blog will provide fuel for your various social media networks.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.
Media Buying, Planning and Analysis Course (7 hours)
Digital media buyers today are more than just buyers, they are planners and strategists ready to react in a moment’s notice. In this course you will be exposed to the various media options available, including Facebook and LinkedIn, in addition to the various ad networks and servers. You also will learn how to determine target markets, offers, tests, and optimizing creatives.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.
E-Commerce Strategy Course (7 hours)
This course explores how the Internet has revolutionized the buying and selling of goods and services in the marketplace. Topics include: Internet business models, electronic commerce software and shopping cart solutions and plug-ins, designing online storefronts, payment acceptance options and methods, and security issues.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.
Content Development Strategy Course (7 hours)
Content marketing is key to driving engagement. It also is a very effective “tool” to building your brand, supporting the buying process, and providing post-purchase support. Customers research their purchases online first. Learn how to create effective and compelling content to support the customer through the sales funnel including pictures, video, social and mobile media.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.
Affiliate Marketing Course (7 hours)
Affiliate marketing is about building and maintaining relationships between affiliates, retailers and networks. This course will reveal everything you need to know to build an effective and profitable affiliate program. Topics include setting up accounts on affiliate networks, creating compelling content, placing tracking code, testing landing pages, etc. This course is appropriate for bloggers, entrepreneurs, small business owners and marketing managers.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.
Introduction to HTML5, CSS3, and Responsive Design for Marketers Course (7 Hours)
Every digital marketer will benefit from having basic HTML knowledge and an understanding of current web development trends. Employers look for up-to-date skills and applicants that have an understanding of coding and best practices on the web are more attractive to hire. This is an introductory course in web development designed to help you start writing HTML code immediately. You will gain hands-on experience with the essential components of a Web page as well as understand sound principles of design. Learn how HTML is used to define the structure of your document (page) and how CSS (Cascading Style Sheets) is used to format the appearance of the page. Additional topics include responsive design strategies to reach the mobile market and how JavaScript is used for tracking purposes. No prior HTML knowledge or programming experience is required for this class.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.
