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UMSL Digital Media Marketing Advisory Board
UMSL has created a new advisory board to help assist and guide courses and programs in the field of Social and Digital Media Marketing. The board will provide industry perspective to the marketing curriculums and will be comprised of thought leaders in this field.
Advisory Board Members
Perry D. Drake (Advisory Board Chair)
Assistant Professor and Academic Director, College of Business Administration, University of Missouri–St. Louis
Steve Bauer
FleishmanHillard
Juli Brown
Nestle Purina Petcare
Michael Bryars
Evolve24, a Maritz Research Company
Todd Budin
Nielsen
Matthew Coble
FleishmanHillard
Chris Douglas
Switch
Pamela Franklin
Creatives on Call
Nicholas J. Gilham
Blick and Staff Communications
Raymond Gobberg
Bonfyre
Josh Hogan
Rodgers Townsend
Craig Kaminer
Twist
Justin Lopinot
Savvis
Arni Maack
Momentum
Erin Moloney
Perficient
Wesley A. Morgan
Morgan Studio/East
& AMA Board Member
April Mullen
Scottrade
Kevin Murphy
Google
Ed Reggi
PBS St. Louis KETC
Mark Sanders
Lockerdome
Amber Smock
Momentum
Ivan Temelkov
PowerAdvocates, Inc.
Julie Thomas
Brown Shoe
Perry Drake comes from New York University where he taught and created leading edge classes and curriculum including Social Media Analytics & Measurement, Advanced Web Analytics using Adobe SiteCatalyst, and SAS Data Mining for Marketers Certification. He forged unique relationships with various vendors such as Adobe (using their SiteCatalyst product for Webtracking), Netbase (a major social listening tool) and SAS (the premier data analytics tool). He also regularly involved his students in the Google Paid Search Challenge (an international university competition) and the Adobe Web Analytics Competition. He taught at both the graduate and undergraduate level. He also received two outstanding teaching awards during his 14 years at NYU. In addition, Perry also does various training programs for the Direct Marketing Association located in New York City.
Perry’s new role at the University of Missouri - St. Louis (his alma mater) is to continue to be on the forefront of the creation of course content and curriculum in digital and social media marketing. His focus will be to deliver programs and courses here for both the credit and non-credit side.
“I am so excited to be back at UMSL and be a part of this very cool digital media marketing and ad agency vibe here on campus in St. Louis. I can feel that great things are going to happen.” - Perry D. Drake
Perry has an open door policy and is always willing to hear from students regarding their needs, challenges and discuss opportunities with them. You can reach Perry via email at drakep@umsl.edu or via his mobile phone at (914) 299-4879.
Steve Bauer, Senior Vice President, FleishmanHillard has more than 14 years of experience and is an expert in public relations, digital, social media and integrated marketing communications. Steve is the US Central Region lead for FleishmanHillard’s global Social Leadership team. In his role, Steve works with the agency’s top senior strategists to develop new offerings and products to address clients’ digital and social media needs and to further the agency’s thought leadership efforts. In addition, Steve is the designated social media advisor for FleishmanHillard’s global Ethics Committee, helping to address ethics-related issues and ensure best practices across the firm. In the past year, Steve has managed and executed social media, word-of-mouth marketing and media relations programs for AT&T, Enterprise Holdings, Panera Bread and Nestle Purina.
Juli Brown has been a pioneer in digital communication research during her time at Nestlé Purina Petcare. She established the first social listening enterprise program at Nestlé, partnered with industry leaders to create methodological advances and drove technology recommendations to enhance research capabilities in the field. She has piloted several new and innovative approaches to learning in the space which resulted in many industry firsts in digital research for Purina. In her current role as Communication Strategist, Juli guides communication planning for numerous Purina brands across the spectrum of paid, owned and earned mediums. Juli, a St. Louis native, is a graduate of Indiana University in Bloomington and holds an MBA from Washington University in St. Louis.
Michael Bryars presently serves as Vice President & General Manager of evolve24, a Maritz Research Company, specializing in transforming social and unstructured data into audience understanding to inform decision making and optimize business outcomes. Michael also serves as the Vice President of Technology Innovation for Maritz. Over the span of his career Michael has been a pioneer, thought leader and driving force behind the innovation and successful commercialization of many new products and services across a number industries including technology and consumer electronics, semiconductor, automotive and the Internet.
Todd Budin is currently Vice President of Ad Effectiveness at Nielsen, where he leads the product teams who manage the TV and digital measurement platforms globally. Prior to his current role, Todd worked in social media measurement and strategy for 5 years at Nielsen and several start-ups Nielsen acquired. He earned his B.S. in business from Oklahoma State University and his MBA from The University of Missouri - St Louis. Todd has 2 children and spends his time between St Louis and New York City.
Matthew Coble is a senior leader on FleishmanHillard’s digital and creative strategy team and has more than 18 years of experience in digital marketing, professional services, and information technology. Matt is a pragmatic visionary with broad experience conceiving of and delivering innovative marketing and technology solutions that delight customers and drive business results. During his tenure with FH, Matt has worked with a number of our clients including AT&T, Enterprise, Merck, Panera, and Tyson Foods.
Before joining FH, Matt served as the general manager in the Atlanta office of the digital agency Schematic. In that role, he led the company’s operations in the Southeast, with clients such as The Coca-Cola Company, the Library of Congress, Microsoft, NPR, the NBA, NBC, the PGA Tour, and Turner Broadcasting. His team’s work on the broadband video player for the 2008 Summer Olympics in Beijing earned NBC an Emmy in the category “Outstanding New Approaches to Sports Event Coverage.” In 2008 and 2009, Mr. Coble’s team collaborated with National Public Radio on a full redesign of the NPR.org website that earned a 2010 Peabody Award.
Chris Douglas is the Director of Digital Strategy and User Experience at Switch. Chris' knowledge base spans across research gathering, concept development and user experience. As a Creative Director with a background in integrated marketing, Chris understands how to create ideas that transcend the digital space. Chris has developed digital and integrated creative campaigns for Anheuser-Busch, Purina, Energizer, Charter Business, Elsevier, Whirlpool, Splenda and Craftsman to name a few.
Pamela Franklin, lead recruiter at Creatives On Call, stands out among local St. Louis creative industry recruiters. Pamela immerses herself, both on a personal and professional level, with the creative community. She knows the industry from her years of managing people and projects as an Account Executive in several local agencies, such as McGowan Crain and GraMatr. Pamela graduated from Butler University in Indianapolis, IN with an emphasis in Marketing in 2005 and moved back home to St. Louis to begin her career in the agency setting. Pamela has been with Creatives On Call since 2011, working specifically with candidates to introduce them to new career opportunities. She gets involved with the candidates because she believes in St. Louis and the folks that make it great!
Nick Gilham is a member of the social media team at Blick & Staff Communications. He works with clients including Energizer on digital and social media strategy. Nick is also the founder of A Branded You, a social media and personal branding consulting firm. He has more than 10 years of experience in
information technology and digital marketing.
He holds an MBA from Washington University’s Olin Business School and a BS in Information Systems from the University of Missouri–St. Louis. He enjoys networking and giving back to the community. Nick is a board member of Social Media Club St. Louis and serves on marketing committees for the St. Louis Area Foodbank and Gateway River Greenways.
Raymond Gobberg graduated with academic and service honors in 2008 from Washington University in St. Louis. He holds a degree in Political Science, and is a Captain in the United States Air Force Reserves. Gobberg is a proven leader and resourceful operational asset; he was awarded the Bronze Star medal for meritorious service during his 10-month tour in southern Afghanistan as Information Operations Officer for Provincial Reconstruction Team Zabul. Gobberg is responsible for strategic reputation management among key stakeholders, product direction and ensuring achievement of client objectives related to Bonfyre event integration.
Craig M. Kaminer is the founder & CEO of Twist, a leading digital marketing agency that helps challenger brands outsmart, not outspend, their bigger & better known competitors. The firm specializes in the strategic integration of digitally optimized earned- and owned- media, specifically: creative content (branding, copywriting, info graphics, video and photography); website design & development, social media campaigns, SEO, PPC and lead generation; and influencer (VIPs, media, and blogger) relations. Prior, Craig was founder and CEO of Influence, Managing Director of Weber Shandwick, and Account Manager at FleishmanHillard. Craig started his career in NYC as publicist for the Italian Government.
Justin Lopinot currently serves as public relations director at Savvis, a CenturyLink company. In this role, Justin oversees global external communications, including strategy and implementation of public relations, analyst relations and social media. His duties also include collaborating with corporate and product marketing on key initiatives, supporting internal communications, assisting with investor relations and directing agencies in the United States, United Kingdom, Germany, Hong Kong
and Singapore.
Justin also currently serves as an adjunct lecturer in the Department of Communication at the University of Missouri-St. Louis. He teaches such as Interpersonal Communication, Mass Communication and
Organizational Communication to the next wave of communication professionals.
Prior to joining Savvis, Justin was an account executive at the Standing Partnership, where he built and maintained the reputations of clients through a range of internal and external communication approaches such as social media, issues management, short- to long-term strategy, crisis planning and communications, community relations, traditional marketing, change management programs and projectmanagement.
Justin has also served as an information specialist at UMSL and an editor at the Suburban Journals. He earned a master’s degree in communication from UMSL and a bachelor’s degree in English from Fontbonne University.
Arni Maack is Technology Director at Momentum Worldwide. With over 10 years of combined experience as a Visual Designer and Developer Arni blurs the boundaries between technology and creative, an example of a new breed of agency specialist, the Creative Technologists. As Technology Director at Momentum Worldwide, he manages a lean team of Technologists and Developers working to evangelize new technologies and platforms within the agency.
Erin Moloney is the Director of Digital Marketing and Social Media at Perficient, Inc., a publicly traded national IT consulting firm based in St. Louis, MO. She is also currently the President of the Social Media Club of Saint Louis. She presents on a variety of digital media topics at conferences, luncheons and workshops nationally. Erin is active on Twitter at @ErinE.
Wesley A. Morgan is founder of Morgan Studio/East, a firm dedicated to helping companies with planning, design and execution of sustainable strategic marketing communications programs. Highlights of this venture include a successful new product launch to HVAC industry, a trade and editorial support program for a food color ingredient manufacturer, a systematic direct marketing effort targeting healthcare decision-makers and projects ranging from strategy development to writing copy.
Wes began his career as a graphic designer and eventually worked as an account manager in advertising agencies on a long list of notable brands including Pepsi, Matchbox Toys, Burger King, SeaPak and FarmRich frozen foods. He has served in corporate chief marketing officer roles in St. Louis as Director of Corporate Communications, Vice President of Marketing and Director of Global Communications at Clayco, HBE and Thermadyne (which is now Victor Technologies). He earned his MBA with a marketing concentration from the University of Miami (FL) where he also completed his Bachelor’s degree (a double major in graphic design and creative writing).
Morgan has been a chapter leader with the American Marketing Association for more than a dozen years. He is also an active member of AdFed (AdClub), PRSA and BMA.
April Mullen has an extensive digital marketing background specializing in email marketing and cross-channel relationship marketing strategies. Currently, she serves brands across a variety of business verticals as a senior strategic consultant at DEG, a full-service digital consultancy based in Overland Park, KS.
April is an active member of the DMA Email Experience Council (EEC) and through participation in that organization, co-authored a guide on cross-channel marketing. April has given the keynote address on the topic of automated lifecycle programs at Responsys Interact 2012 in San Francisco, CA. On a local level, April serves as the digital promotion lead on a special interest group of the AMA-St. Louis Chapter.
You can follow April on Twitter @aprildmullen.
Kevin Murphy is a Team Lead in the Partner Business Solutions division within Google. He has been at Google for 9 years and was a graduate of NYU Masters in Direct & Interactive Marketing in 2006. Kevin has worked with large publishers like the Wall Street Journal, Conde Nast, Meredith Corp, Wenner Media, and Cox Corporate Communications.
Mark Sanders has always been interested in sports and technology, including the 4 years he played baseball and majored in Marketing & Communications at UMSL. As much as he dreamed of putting on a major league uniform, he was one of those thousands of college athletes that went professional in something else.
Following his college career he took a position at a Technology start up company called LockerDome where he was the first employee. Although the early years were indeed difficult and most challenging, he managed to blend a great concept with robust technology and a team of talented and hard working employees to help Lockerdome become the fastest growing sports technology platform in the world.
Since 2010, he has been the Director of Business Development for LockerDome helping to grow to its current active user base from 600 to 14million.
He has been successful in developing key strategic partnerships that include many of the top amateur sports programs, professional athletes, professional sports franchises, and other related sports properties and brands.
He is thankful for the great foundation that his education in the classroom and experiences on the baseball field at UMSL has provided. The future looks bright for LockerDome and he is proud to have been there from the start and look forward to helping lead our efforts to further growth & success.
Amber Smock's eighth grade “keyboard” teacher once told her she should never work with computers. She likes to think she was just moving too fast for her Apple (circa 1992) to keep up. To steer clear of all technology, she focused more on people and decided to study psychology with an emphasis in human resources. Little did she know her HR start would also bring her full circle back to the tech world.
At the beginning of her career she worked as an Office Manager/HR Coordinator at a small IT staffing firm before she landed an Executive Assistant position at a local digital agency, Infuz. Infuz really helped broaden her knowledge of digital and the advertising community, and it didn’t take long before she loved her job. After a few years she was craving more focused HR experience, so she moved on to work for Momentum. She started out in payroll, moved on to benefits, and now works in a generalist capacity. The digital department is just one of several she supports at Momentum. She also manages the St. Louis and Atlanta portion of their North American internship program called Equation. She had always wanted to work in an ad agency; the culture, excitement, and fast paced environment was perfect fit for her personality. So, landing a job within the HR world and in this industry was a dream come true. She looks forward to the changes UMSL is bringing to digital education and is thrilled to be a part of this advisory board.
Ivan Temelkov (Power Advocates, Inc) is a systematic, analytical, punctual, goal-driven, and consistent digital media marketing professional using industry-leading sizzle and flare with direct focus on bottom line results and true ROI achievement. A seasoned veteran with over seven years experience in the digital media marketing umbrella having worked with a variety of B2B and B2C clientele including Charter Communications, AT&T Communications, Maritz, Spectrum Brands, The Michelson Organization, WSI, and Audible just to name a few.
An excellent written and verbal communicator always striving for perfection, attention to detail, and exploration of new strategies within the digital media world. Thru seasoned industry experience and proven success in Search Engine Optimization, Search Engine Marketing, Social Media Advertising, Blog Marketing, and Website Development arenas he has been able to not only establish a dominant personal brand but also open gateways to life-changing career ventures.
Most recently in 2012 as part of an experimental exercise he was able to establish a major local SEO trend around "digital marketing" spawning a typhoon of interest within St. Louis marketplace. A monumental achievement that solidified seasoned expertise in the digital media marketing realm.
An avid user of Twitter, Facebook, Google+, and LinkedIn as daily communication platforms. Always interested in business networking, making new friends, learning more about the digital media world, and enjoying uninterrupted leisure time when time permitting.
Julie Thomas is currently a Manager of Executive Development and Organizational Learning for Brown Shoe. She leads the creation and implementation of the Executive Development strategy to accelerate the development of Sr. Leaders and High-Potential associates. She leads the design development and implementation of learning strategies and programs and the development of learning connections through the use of social and informal learning methods and tools (SharePoint).
Prior to Brown Shoe, Julie spent 10 years leading the IT training department.
Julie is a learning and development professional with almost 20 years of experience in the design, development and delivery of training. She has 30 years of supervisory experience in the fields of retail, merchandise planning and allocation, and IT.
Julie graduated from UMSL with a degree in Business Administration. She is a member of the UMSL Professional and Continuing Studies Leadership Council. She serves as board secretary of Gateway Greening, a community gardening and urban agriculture non-profit organization.
When not working, she enjoys sewing and quilting, garden photography, growing vegetables and time with her family—husband Mike and college-age sons, Chris and Andrew.
Do you have an interest in promoting opportunities for the University in the area of Digital Media Marketing? Or supporting various conferences in this field? Or lending your expertise and time with a student organization or in a classroom? If so then consider being a part of our advisory board. For more information contact Professor Perry D. Drake, at drakep@umsl.edu or via his mobile at (914) 299-4879.
